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How Younger Generations are Disrupting B2B Buying

Zoominfo

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations.

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Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)

Alice Heiman

During our conversation, we talk about how important ‘discovery before discovery’ is to successful calls with prospects. Watch the podcast below or on our YouTube channel. Founded in 2012, Introhive is the fastest-growing B2B sales and relationship intelligence platform. 12:09] An eye-opening experience in sales. [21:17]

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Your 2012 Sales Plan

Your Sales Management Guru

Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. 5.1.1 Channel strategy (link to Sales Strategy player). offerings in 2011? capability in 2011?

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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

Keys to SAP’s new marketing approach (culture eats strategy for breakfast, lunch and dinner): Control the message & orchestrate the conversation. Synchronize the client/prospect/employee experience across all channels. Marry the art and science of marketing. All companies should be doing less selling and more story telling.

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Sales Influencers 2013 Predictions

Score More Sales

B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. My prediction is around social selling and how, with so much noise and overwhelm, people will be choosing certain channels to listen through – omitting others. Why 2013 Will be the Year of the Buyer.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

Conversely, you’ll also lose followers if you don’t post often enough. Use hashtags, specialized groups, or advanced search features to monitor the conversation happening within your brand and industry. Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. Happy Friday!

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New Sales Comp Plan? HR's 5 Must Dos.

SBI Growth

Q1 performance is way off of 2012’s mark, the new product strategy is failing, and Sales Rep behaviors are erratic. Supply multiple channels to do so. Integrate all of these channels into one collection of feedback. Consider supporting these channels: Conversation or email from Sales person to direct manager.