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How Younger Generations are Disrupting B2B Buying

Zoominfo

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

B2B 130
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What is the State of Marketing in 2013

Score More Sales

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. Optimizing marketing performance.

Marketing 241
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Achieve Greater Sales Success in 2012

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Leadership Training (2). sales management training (4). Sales Training (5). training sales (25). Tony Cole, Founder and CEO of Anthony Cole Training Group. Achieve Greater Sales Success in 2012. Alltop.com.

Hiring 136
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Getting more from the new guy

Sales and Marketing Management

Issue Date: 2012-07-01. Teaser: Companies that hire salespeople would be wise to increase both the length and quality of training to show them how to sell effectively, according to a 2012 Salesperson Onboarding Survey that polled more than 500 sales management executives and business leaders. Author: SMM. read more

Hiring 214
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Behind, With or Ahead of the Social Marketing Flow

Increase Sales

To go beyond just surviving to actually thriving in today’s global market place suggest you may need to determine if you are behind, with or ahead of the social marketing flow. In 2012 this average budget expenditure is expected to drop to $5,000. As in any marketing action, consistency remains the key to overall success.

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Top 10 Allego Milestones

Allego

In the process, they redefined sales enablement and disrupted an entire market. The founding team realized that traditional sales training was broken. The time was right for agile, on-demand, personalized training that leveraged the strengths of mobile technology and interactive video. The “Aha” Moment. Analysts Take Notice.

Unica 118
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The Pipeline ? Put Price in its Place

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Survey after survey of buyers, show that when asked for reasons they buy from the companies they buy from ongoingly, show that price is rarely in the top three, in some cases it is not in the top five. March 2nd, 2012.

Pipeline 237