DiscoverOrg Sales

AUGUST 19, 2016

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work for an innovative company?

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. That’s why 2016 saw DiscoverOrg double down on non-IT datasets.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Zoominfo

OCTOBER 20, 2021

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult. If you have to use ranges, keep them as tight as possible.

Marketing 100

Marketing Scale ACT Retail 100

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

DiscoverOrg Sales

DECEMBER 20, 2017

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. Companies like IBM have captured our hearts and imaginations with AI systems like IBM Watson who can outperform any human at the trivia game show Jeopardy.

B2B 150

B2B Marketing Data System 150

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Download a PDF of this document. The GDPR deadline is looming.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Drift

MAY 1, 2018

Let’s take a trip back in time to 2016 — the year Drift launched its very first chatbot. Just two years ago, the idea of a bot making life easier for sales reps and marketers was far-fetched at best. At the time, B2B sales and marketing was powered by automation and lead forms. And chat was traditionally used by support teams.

B2B 98

B2B Leads Marketing Qualified Lead Company 98

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price . Brittany Hardy

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. As companies scale, the role of social media changes. The problem? So, what’s going on here?

Social Media 162

Social Media Media Revenue Scale 162

DiscoverOrg Sales

MAY 4, 2017

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. DiscoverOrg released a Growth Drivers survey of high-growth companies , analyzed key findings, and found some surprising commonalities among these rising stars.

Company 120

Company Conversion Outbound Video 120

Cincom Smart Selling

DECEMBER 15, 2015

They include not only all of the functionality required to support sales, marketing and services, but can also be extended horizontally and vertically, supporting multiple devices and multiple deployments, with an architecture that is easy to integrate with other applications within the enterprises. What’s Ahead in 2016 for Manufacturing?

CRM 69

CRM Strategy Enterprise Enterprise 69

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. As companies scale, the role of social media changes. The problem? So, what’s going on here?

Social Media 130

Social Media Media Revenue Scale 130

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

DiscoverOrg Sales

FEBRUARY 10, 2017

Smart Selling Tools, Inc., is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. Smart Selling Tools was also a co-sponsor of DiscoverOrg’s 2017 Growth Drivers Report. What does it take to be a high growth company?

Revenue 120

Revenue Survey Report Tools 120

Sales and Marketing Management

JULY 27, 2018

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. Unless your source is talking directly to decision-makers at the company, you’re still risking wasting your and your company’s time on prospecting that may not pan out.

Prospecting 185

Prospecting Decision Maker How To Social Media 185

DiscoverOrg Sales

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. The larger the company, the larger the budget (usually).

Social Media 179

Social Media Media LinkedIn Data 179

Partners in Excellence

MARCH 12, 2024

Preface : When I met John Nardell a years ago, he was an eager but relatively new AE for a company selling DevOps tools. My brother was studying industrial engineering at USC and conducted his senior project on the company for his ERP class. In 2016, seeking advice from Dave Brock, I decided to pursue an opportunity with SAP.

SAP 73

SAP Real Estate Enterprise Enterprise 73

DiscoverOrg Sales

JUNE 14, 2017

A word of advice about working at a high-growth company: Don’t get too comfortable. At the beginning of 2016, Anthony had a heart-to-heart talk with his supervisor and was inspired during the company’s annual January Sales Kick-off. Adding new tools to the sales tech stack took the team to the next level.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

Your Sales Management Guru

NOVEMBER 16, 2015

Sales Compensation Planning for 2016. Over the next few weeks I will be discussing the components that all companies must begin to work on during the 2016 budgetary and business/sales planning process. Once that exercise is completed then all budgets, marketing plans and sales compensation planning can begin.

Compensation 40

Compensation Hiring Margin Objections 40

Sales and Marketing Management

JUNE 16, 2017

Author: Anna Fisher Growth hacking, which has become all the rage for companies of all sizes, stems from a simple concept in the startup world. Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. The most famous example?

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Sales and Marketing Management

MAY 3, 2018

Author: David Sill, DiscoverOrg As sales and marketing professionals try to navigate a world increasingly crowded by new technology, which can admittedly automate and streamline many aspects of our work, sometimes there is simply no replacement for making a human connection. According to a 2016 Reuters article, an online survey of 400 U.S.

Cold Calling 220

Cold Calling Survey Education Research 220

CloserIQ

OCTOBER 10, 2018

With so many companies in the neighborhood, looking for a new job can be pretty overwhelming as well as exciting. Here are the companies you should consider to jump-start your job search. These companies are all backed by venture capital and are currently hiring in sales roles. stars on Glassdoor. stars on Glassdoor. ProfitWell.

Hiring 76

Hiring Company Policies Analytics 76

Sales and Marketing Management

JULY 24, 2020

In the note to your prospect, you might call out steps your company has taken to reduce everyday waste around the office. Or consider giving a gift that does good, just like your prospecting tool. Engage Both Your Employees and Your Prospects Through Gifting. Sometimes, the best incentive is the work itself.

Incentives 227

Incentives Incentive Motivation Demographics 227

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY increase from 2015. 2) Central IT is Irrelevant? Why Your Solutions?–

ROI 53

ROI Decision Maker Proposal Forecasting 53

Sales and Marketing Management

JUNE 8, 2020

In the note to your prospect, you might call out steps your company has taken to reduce everyday waste around the office. Or consider giving a gift that does good, just like your prospecting tool. Engage Both Your Employees and Your Prospects through Gifting. Sometimes, the best incentive is the work itself.

Incentives 227

Incentives Incentive Motivation Demographics 227

The Brooks Group

NOVEMBER 2, 2015

The key to building an all-star team in 2016 is having the right people in the right positions, doing the work they were naturally wired for. As your team plans for growth in 2016, you’ll want to make sure you’re putting the right people in leadership positions. NOTE: Our sales training tools are designed to make your life easier.

Hiring 40

Hiring Ideal Customer Profile Promotion Salary 40

DiscoverOrg Sales

JANUARY 31, 2019

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. Company events like new planned projects, C-level executive moves, rounds of funding, and layoffs or hiring sprees all indicate change. Take advantage of the many available tools. ” In sales, accuracy is paramount.

Data 133

Data Hiring Vendor Face-to-face 133

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. This list includes some of our own posts as well as posts from other great companies. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

No More Cold Calling

FEBRUARY 15, 2018

At most companies, the sales process is a balancing act that doesn’t always work so well. It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. In 2016, it was 53.3 In 2015, 43.6 In a survey of business buyers, 76.2

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Top business leaders flocked to convention centers to learn about new equipment, technology and other tools. Attendance has plummeted at shows that once were industry staples for luxury brands, oil and gas companies, and more.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

SBI

JUNE 25, 2020

Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. For companies’ sales and marketing teams, this could mean changing messaging, altering their inside sales strategy, or re-thinking the kinds of businesses they’re targeting.

Scale 120

Scale Buyer Case Study Banking 120

SalesLoft

JUNE 12, 2017

The SaaS market is poised to surpass $112.8 Technology tools have become a ubiquitous part of modern business. When a new strategy or project is assigned to a business manager, their first reflex is often to look for a tool to help them accomplish it. Many companies have little trouble producing content in high volumes.

Sales Enablement 52

Sales Enablement Tools Distribution Face-to-face 52

Hubspot Sales

MAY 30, 2023

Then, we’ll give you a tour of the top generative AI tools for sales teams with highlights and pricing. How Generative AI Can Help Teams Sell Faster Generative AI Tools for Sales Teams Generative AI in Sales Today First, let’s cover what generative AI is. 74% of sales pros use some form of AI/automation tool. Research (16%).

Lead Rank 107

Lead Rank Hubspot Microsoft Lead Scoring 107

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media B2B 133

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. What impact or insights into the market are you hoping to uncover with this survey? Is it evolving like the marketing technology stacks have? Below are the highlights from that interview.

Scale 120

Scale B2B Trends Lead Rank 120