Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! Done right, events are a powerful way to engage your target audience, accelerate the sales cycle and built brand equity. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

A Sales Guy

MARCH 14, 2017

If you’re a sales person and you give a s**t about your clients, your personal development, your career, and your company, then I have a message for you. It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. Rule 1: Give a s**t about your customers and prospects.

Account Based Marketing 101

Account Based Marketing Promotion CRM Up-Sell 101

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase?

B2B 99

B2B Ideal Customer Profile Top of Funnel Prospecting 99

Julie Hanson

DECEMBER 29, 2016

You voted with your mouse on what sales issues mattered to you this year, so in case you missed them or want to re-read, here are your favorite Top 10 Sales Blog Posts from 2016! P.S. Be sure and read to the end of this post for an opportunity to jump start your sales success in 2017.

Maximizer 61

Maximizer Follow-up Sales Course 61

The Sales Hunter

NOVEMBER 20, 2016

Make it a goal each day this week to reach out to a customer or prospect you haven’t talked with in quite awhile. Build relationships that will strengthen your sales momentum as we near the end of the year and head into 2017. Reach back to go forward. Check out the video to see […].

Video 212

Video Motivation Prospecting Sales 212

Alice Heiman

JULY 10, 2019

Where Are Your Prospects? . We need to meet our prospects and customers where they are. It is possible that your customers and prospects may be using social media platforms that your sales reps are not currently using for business. Do you know if your salespeople are in the right places? So, what do we do?

Prospecting 114

Prospecting Social Media Ideal Customer Profile Trade Show 114

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Keep reading!

Case Study 244

Case Study Referrals B2B Ideal Customer Profile 244

SBI

SEPTEMBER 27, 2019

Membrain Announces New Prospecting Engagement Playbooks Optimized for B2B Sales Teams. Membrain has released its new Prospect Engagement Playbooks today, making it easier than ever for b2b sales teams to contact, qualify, and nurture sales leads in an effective, human-centered manner.

B2B 81

B2B Prospecting SAP Sales Qualified Lead 81

Understanding the Sales Force

DECEMBER 16, 2016

I reviewed the 88 articles I wrote in 2016 (nearly 1,600 articles on the Blog) and was surprised to discover what I wrote about the most. It wasn't about sales force evaluations, sales candidate assessments or attacks on the Harvard Business Review. It wasn't any of things I expected to write about most often.

Trends 120

Trends Pipeline Conversion Sales 120

PandaDoc

JULY 1, 2020

Creating new sales opportunities and achieving stable growth is the goal of every company. Precision prospecting is the first step towards reaching new revenue heights. The goal of prospecting is to convert leads (contacts) into prospects (potential buyers) into clients. Prospecting should be your top priority.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

The Sales Hunter

AUGUST 24, 2017

In September, I will be speaking at one of this year’s premier conferences for sales leadership, sales enablement, and sales operations. The Sales 3.0 I would like to personally extend an invitation for you to join me at the event for your special VIP treatment from yours truly!

Conference 136

Conference Sales Operations Sales Leadership Sales Enablement 136

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Hubspot Sales

MAY 22, 2019

These days, there's a lot of talk about influencing sales through social media or "social selling." This post looks at how a podcast I developed has helped our company significantly influence the sales pipeline. But that work has paid off in terms of developing valuable content we can share with prospects and customers.

Channels 106

Channels Influencer Pipeline Social Media 106

Pointclear

SEPTEMBER 27, 2017

I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. 40 to 50 pipeline accounts (from which 20% to 30% will become fully qualified sales opportunities this quarter or next). My advice is don’t repeat a 2017 mistake in 2018.

Sales Qualified Lead 133

Sales Qualified Lead Top of Funnel Funnel Lead Generation 133

DiscoverOrg Sales

FEBRUARY 19, 2018

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. You see, Tellwise offers a sales acceleration tool with a robust set of capabilities for interacting with prospects, and tracking those interactions. A real look at email bounce rates.

Data 254

Data Lead Rank Lead Scoring Marketing Qualified Lead 254

Your Sales Management Guru

NOVEMBER 21, 2016

Now is the Time to Build Your Pipeline for 2017. At this time of year it is not unusual for salespeople and sales managers to simply focused on closing business to achieve their yearly objectives, maximize their compensation plans and unfortunately drain their pipelines.

Pipeline 40

Pipeline Ideal Customer Profile Direct Mail Groups 40

The Sales Hunter

APRIL 9, 2017

Pick up the phone and call that prospect or customer you want to reach. Check out the video to see what I mean: Copyright 2017, Mark Hunter “The Sales Hunter.” Challenge yourself this week to not rely so heavily on email! Don’t let yourself make excuses for not calling! There is no substitute for conversation.

Video 152

Video Motivation Conversion Sales 152

The Sales Hunter

JULY 16, 2017

Make 2-3 phone calls to easy customers or prospects — they think highly of you and are ready to buy. If you start Monday with a few calls where you can find quick sales success, you will build momentum for the week. Check out the video to see what I mean: Copyright 2017, Mark […].

Video 136

Video Motivation Sales Prospecting 136

Pointclear

DECEMBER 8, 2016

One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales. and “Sales Management. from “The Sales Development Playbook” ).

Account Based Marketing 100

Account Based Marketing B2B Call-back Marketing 100

Nudge.ai

SEPTEMBER 7, 2017

Sales technology is changing the game for sales pros. From professional social networking sites like LinkedIn to CRM and productivity apps; sales teams are investing more every year on new technology and using it to grow their business. More than 50% of sales pros use tech today to generate & manage accounts.

Social Selling 52

Social Selling LinkedIn Networking Sales Cycle 52

The Sales Hunter

FEBRUARY 7, 2017

The Internet is buzzing with hype about how cold calling is dead. In the last few weeks, I’ve seen multiple studies, surveys, polls, etc., about how cold calling is a technique that is dead. I’m going on a serious rant about this subject. Stick with me on this issue and then hey, go ahead and […].

Cold Calling 100

Cold Calling Survey Study Sales 100

PandaDoc

JULY 1, 2020

Creating new sales opportunities and achieving stable growth is the goal of every company. Precision prospecting is the first step towards reaching new revenue heights. The goal of prospecting is to convert leads (contacts) into prospects (potential buyers) into clients. Prospecting should be your top priority.

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Social Media Referrals 52

Pointclear

DECEMBER 14, 2016

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads. The result?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Marketing Decision Maker 100

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Data 177

Data Eloqua Buyer Persona Demographics 177

Anthony Iannarino

AUGUST 13, 2020

In August of 2017, I wrote about the fact that the linear sales process is broken. Because the sales conversation is nonlinear, it isn’t easy to follow a linear path from target to close. All of this is true, and none of it means you no longer need a sales process. What Is the Sales Process?

Sales Process 118

Sales Process How To eBook Sales Qualified Lead 118

No More Cold Calling

NOVEMBER 29, 2016

Closing the sales year with a bang is nice, but if you’re not already getting a jump-start on business development for 2017, you’re running behind. Buyers are finalizing their 2017 budgets now, so reach out to your current clients and ensure you’re still on their radar. B2B sales reps don’t get good overnight either.

Referrals 120

Referrals Cold Calling Lead Generation Call-back 120

Hubspot Sales

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Lead Rank 116

Lead Rank Hubspot Microsoft Lead Scoring 116

Sales and Marketing Management

OCTOBER 29, 2018

This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. Blog Posts and Articles. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

MJ Hoffman

APRIL 22, 2019

Who’s likelier to make a mistake: The rookie sales rep who’s never sold a day in their life, or the veteran rep who’s been on the front lines for nine years? She’s noticed she enjoys a high success rate when she talks to prospects 90 days before their contract renewal. However, in 2017 email subject lines have a different purpose.

Buyer Persona 69

Buyer Persona Hubspot Account Guarantee 69

Mindtickle

JANUARY 19, 2023

In 2023, many sales organizations will focus on measuring and improving sales productivity. But first… What is sales productivity? Simply put, sales productivity is how efficient and effective your sales reps are at hitting a variety of revenue milestones and goals. Forrester’s 2021 B2B Buying Study ).

Strategy 52

Strategy Cold Calling Decision Maker Lead Rank 52

MarketJoy

AUGUST 6, 2020

Irrespective of the business you are in, your leads or prospective customers are essential to the growth of your organization. However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation.

Lead Generation 105

Lead Generation Sales Qualified Lead Marketing Qualified Lead Leads 105

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Prospects Will Sell Themselves.

Buyer 80

Buyer Revenue B2B Training 80

Selling Essentials RapidLearning Center

SEPTEMBER 22, 2022

The prospect says, “To make this decision I need more information about the optimum throughput rate on this unit. Her prospect is making a perfectly reasonable request, and she’s saying no. Is that any way to win a sale? How can you make it easier, not harder, for prospects to buy from you? The New Sales Imperative.

Customer 59

Customer Analysis Buying Cycle B2B 59

Adaptive Business Services

MARCH 23, 2022

Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017. Something like 95% of all blogs are abandoned. Do you have regular routines?

Social Selling 101

Social Selling Social Media Twitter Networking 101

Sales Hacker

JANUARY 30, 2024

Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. On the other hand, pipeline represents genuine prospects with a vested interest in your offerings. Efficiency Every MQL handed over to a sales representative requires a human review.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90