Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. Louise C– serves as Senior Director, Hospitality Marketing.

Company 156

Company Prospecting Oracle Transportation 156

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. How to use Buyer Intent Data Tools.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233

Research B2B Tools Company 233

Pipeliner

DECEMBER 13, 2017

If you want to perform at your highest level in 2018, you can’t ignore the following trends. If you want to succeed in 2018, the odds are you need to know how to collaborate, manage and be managed by millennials,” says Mikko Honkanen of Vainu. Deeper Integrations Between Sales and Marketing. The Growing Impact of Millennials.

Trends 105

Trends B2B Account Based Marketing Churn 105

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Expansion by developing a new product.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. What is an email marketing audit?

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Hubspot Sales

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. By the time December 2018 rolls around, the entire sales process will be automated from beginning to end. Video prospecting. Messaging and chat.

Top of Funnel 136

Top of Funnel Trends Funnel Decision Maker 136

SBI

JANUARY 24, 2019

Revegy’s 2018 Year in Review Signals Strong Outlook for 2019. Founded in 2005, Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. The company signed 19 net-new clients in 2018, including its first accounts in the manufacturing and financial services industries. About Revegy.

Hiring 76

Hiring Demand Generation Agencies Sales Methodology Demand Generation 76

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Hubspot Sales

JANUARY 4, 2018

2018 Sales Enablement Trends. With every New Year comes the time for predictions, and if you’re wondering what 2018 has in store for your sales team, look no further. With every New Year comes the time for predictions, and if you’re wondering what 2018 has in store for your sales team, look no further. You’re Already Behind.

Sales Enablement 97

Sales Enablement Guarantee Sales Qualified Lead Inbound 97

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Hubspot Sales

DECEMBER 26, 2017

SDR/BDR Skills for 2018. Highly customized outreach. We’re about to turn the corner into 2018. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. In time, you should be able to whip up customized videos like they’re emails. (Of Video prospecting.

Hubspot 144

Hubspot Lead Rank Call-back Sales Qualified Lead 144

Hubspot Sales

JUNE 14, 2018

Here are the ten best eSignature solutions in 2018. Its eSignature solution is offered as part of a larger document management tool that includes drag-and-drop form integration, automated workflows, and full audit histories. With over 200,000 users, DocuSign is, hands-down, the most popular eSignature solution on the market.

Ideal Customer Profile 143

Ideal Customer Profile Enterprise Enterprise Software 143

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. Social media marketing has become tougher than ever. Here are some simple yet effective ways to improve your social media marketing performance.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Expansion by developing a new product.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

SBI

JULY 29, 2020

Mediafly Launches JumpStart ROI, Empowers Sellers with Fast Access to Affordable, Usable, Scalable Value-Selling Assessment Tool. As value propositions evolve more quickly than ever before, sellers lack usable value tools they can rely on to proactively prove value for every deal, not just larger ones. CHICAGO – July 29, 2020 .

ROI 101

ROI Tools Face-to-face Scale 101

Mindtickle

JANUARY 9, 2018

The end of the year is fast approaching and 2018 is already promising to be another huge year for sales readiness. Here’s our forecast of what’s in store for sales readiness in 2018. In 2018, sales readiness will no longer be viewed as an option and more businesses will see it as an essential element of a winning sales strategy.

Analytics 86

Analytics Coaching Training Forecasting 86

SBI Growth

JANUARY 11, 2019

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing 235

Marketing Sales Leadership Revenue Leads 235

SBI

APRIL 16, 2019

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. A successful digital transformation strategy is just as much about changing company behaviors to adapt to customer trends, as it is about a shiny new product that promises to radicalize how an organization conducts business.

Trends 123

Trends Marketing Distribution Consumer 123

Pipeliner

APRIL 14, 2021

Sean Doyle is the CEO and Principal at FitzMartin, as well as the organization’s leading mind and voice on sales marketing strategy. His book SHIFT: 19 Practical Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task was published in March 2018. The importance of internal marketing.

Closing 98

Closing Marketing Social Selling Promotion 98

Sales Hacker

DECEMBER 28, 2018

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy.

Ideal Customer Profile 97

Ideal Customer Profile Top of Funnel Hiring B2B 97

Hubspot Sales

OCTOBER 25, 2018

It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index. And they support their franchisees with training and assistance with site selection, construction, operations, management, and marketing. This drive-in chain prides itself in operational excellence and its customer service. The UPS Store.

Opportunity 143

Opportunity Real Estate Sports Loyalty 143

Hubspot Sales

OCTOBER 19, 2018

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents.

Real Estate 145

Real Estate Ideal Customer Profile Marketing Promotion 145

SBI Growth

FEBRUARY 25, 2019

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

Lead Generation 196

Lead Generation Energy Marketing Tools 196

Sales and Marketing Management

DECEMBER 21, 2020

Not only did sellers make almost all their sales online, they also had to be cognizant of how the COVID-19 pandemic impacted their customers’ financial standings. Although it’s a commonly used selling tool, PowerPoints are not effective in-person, let alone online. Marketing and sales leaders working more closely together.

Face-to-face 177

Face-to-face Proposal ROI Fashion 177

Pipeliner

FEBRUARY 12, 2018

Survey participants indicated a need to better articulate value in a market characterized by competition and multiple decision makers on the buying side. The increasing sophistication underpinning sales automation tools is motivating sales professionals to redesign their prospecting strategy. Complex Buyer Decision-Making Process.

Decision Maker 61

Decision Maker Face-to-face Survey Lead Rank 61

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

Your Sales Management Guru

DECEMBER 6, 2017

Preparing for 2018. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2018. There were four panelists -all with real world experience in selling and marketing. Still others believed sales must prospect and any leads from marketing were simply “gifts”.

Lead Rank 54

Lead Rank Lead Scoring Ideal Customer Profile Top of Funnel 54

CloserIQ

DECEMBER 21, 2018

“I wanted my sales team to be an exemplar for our customers, to do things better than anyone had ever done them. “Progressing naturally, sales prospecting activities tend to be much more warm than lead generation, and are directed toward efforts that are intended to convert your existing leads into paying customers.”

Hiring 58

Hiring Scale Social Media Lead Generation 58

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. There was a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which went into effect on May 25, 2018!

Marketing 165

Marketing Government Data B2B 165