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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. Google Marketing Live.

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? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

However, there are companies excelling despite the challenging macro environment. Most often, it comes down to go-to-market (GTM) execution. Take a peek behind the curtain with me on certain areas of insight into two companies that are excelling – let’s get into it. How are they doing it? Is it their vertical?

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

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What’s the Scoop? June 10, 2022

Zoominfo

Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates. Square has entered into an agreement to acquire GoParrot, a digital ordering and marketing platform for restaurants. Want more actionable insights and noteworthy company news?

Hiring 130
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. What Is Brand Storytelling?

Examples 130
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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Why Invest in B2B Lead Generation?