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10 Simple Google Ads Time-Saving Tips

Pipeliner

The good news is that Google ads work. The bad news is that people tend to spend more time while working on Google ads. Understandably, Google ads has always been a platform that every small business owner can approach and utilize it to their advantage. 10 simple ways of saving time with Google ads.

Google 52
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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

The cost of entry for conferences can be as high as $2,000, and that's not even counting expenses related to room, board, and travel. Microsoft Advertising Partner Summit. Google Marketing Live. Advertising Week New York. Advertising Week New York is one of the most popular events — in no small part due to its location.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Channels 100
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How Tripadvisor Aligned Sales and Marketing Using Allego

Allego

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. As the biggest travel advisor online, Tripadvisor has 490 million monthly active users. The platform continues to rank as number 1 in the Travel and Tourism category in the United States.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

of purpose-driven advertising over time. Today, nearly 90% of B2B sales activities are conducted remotely via phone, videoconferencing, or the web, and customer preference for tech-enabled sales interactions has spiked dramatically in recent months, as have preferences for self-service options.

Marketing 166
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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

The relationship sale is on its way out. The decline in business travel for dinners and golf, caused by COVID-19, has only sped up this process. Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors.