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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Good sales and marketing teams target specific people for specific reasons and with specific messages. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes.

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What Do You Need to Know About SEO?

Smooth Sale

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. Black Hat and White Hat Strategies Black hat SEO refers to unethical techniques some use to manipulate search engine rankings, violating search engine guidelines. Search engines are smart.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically. Sales professionals can ask ChatSpot for a desired outcome.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. As a result, it paves the way for more sales. Mind your target advertisers. Keep in mind, however, that advertisers are busy people so keep it short.

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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Choose from among publicity, advertising, website, social media and personal selling. Author: Lonny Kocina A well-executed marketing plan is like a GPS.

Marketing 237
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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Good sales and marketing teams target specific people for specific reasons and with specific messages. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes.