Sales and Marketing Management

FEBRUARY 18, 2019

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. Now, I am in the process of closing each account and transferring them to Bank ABC. Why don’t you just keep your accounts at Bank XYZ?”. “I

Loyalty 290

Loyalty Banking Airlines Discount 290

Zoominfo

JULY 14, 2023

When your business is serving the incredibly diverse array of mid-market companies in the U.S., The information you need for effective go-to-market is out there. But the challenge is chasing down the data — company size, revenue, location, industry and more — across a mishmash of state and local sources.

Banking 130

Banking Scale Face-to-face Data 130

Mindtickle

JUNE 1, 2023

Episode summary Finastra , a leading global banking software company, partners with Mindtickle to optimize sales training and drive success. With 90 of the top 100 banks relying on Finastra, their 600-member sales team undergoes 20 comprehensive training programs worldwide.

Sales Enablement 52

Sales Enablement Software Software Video 52

Allego

FEBRUARY 28, 2024

Companies have a wide selection of sales enablement platforms to choose from, but none deliver the unique blend of compliance focus and enablement support that Allego does for financial services firms. Drive for Performance: Simplify the sharing of best practices, market updates, and insights to enable efficient decision making.

Insurance 118

Insurance Insurance Face-to-face Banking 118

Alice Heiman

DECEMBER 12, 2023

Have you ever wondered why, despite having amazing products, customers still struggle to understand your company’s value? April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. This podcast is a must listen and her books are both must reads.

Siebel 103

Siebel Positioning Banking SAP 103

Crunchbase

APRIL 4, 2023

The Lead List is a monthly series that analyzes key buy signals from companies on the Crunchbase Emerging Unicorn Board with fresh funding to help you fill your pipeline with new opportunities. All of this news sent the global banking system scrambling and reignited fears of a looming recession. Times are tough, but we’re here to help.

Lead Rank 52

Lead Rank Lead Scoring Automotive Company 52

Pipeliner

JULY 26, 2020

During this time, companies will keep only the ones who can produce the most value for them. John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. He is CSMO at Pipeliner CRM.

Banking 75

Banking Real Estate Hotels Consumer 75

No More Cold Calling

APRIL 3, 2020

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. Companies that take action, win. The companies that are readiest to act on solid information are primed to shoot ahead of the business cycle.”. If You Freeze Up, So Does the Sales Pipeline.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

SBI Growth

JUNE 28, 2013

Every Marketing Leader wants to avoid getting labeled that they deliver poor leads. That’s why it stings when you feel like the sales team is your downfall. She uncovered the root problem for sales and helped them make the company number. She uncovered the root problem for sales and helped them make the company number.

Lead Gen 319

Lead Gen Marketing Social Media Banking 319

Partners in Excellence

MARCH 5, 2024

He started a few years before me and was managing some significant banking accounts for IBM. Gus progressed in his IBM career, later managing one of the largest banking accounts, Citibank. IBM was not hiring in 1969 when I was discharged so I worked at a few other companies doing technical work and studied for an MBA in night school.

Banking 77

Banking Hiring Lead Rank Lead Scoring 77

Smooth Sale

DECEMBER 9, 2021

Attract The Right Job Or Clientele: Note: Our collaborative blog offers ideas on how to ‘Protect Your company Wisely: Use These 3 Tactics.’ Given the almost overwhelming news about scams of many types, it’s more important than ever that we digest all the suggestions we hear and see to select the better ones for our companies.

Company 78

Company Policies Hiring Ideal Customer Profile 78

Gong.io

JANUARY 27, 2022

Unicorns, which are new companies valued at $1 billion or higher, were so named because of their rarity. Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. Why are we seeing so many more unicorns — and why are so many of them SaaS companies? On a global level, it’s huge.

Company 62

Company Lead Rank Software Software 62

No More Cold Calling

JANUARY 16, 2020

Here are five important steps to make your team referral sales experts. If salespeople were self-motivated, they wouldn’t need sales managers or metrics. I’ve been there—given a quota (usually without my input) and a list of client companies, and then told to “go at it” and do whatever it takes to get meetings. Sound familiar?

Referrals 328

Referrals Sales Management Hiring Scale 328

Alice Heiman

MARCH 31, 2022

So, what’s it like to start and build a company in a brand new category? In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals. If you’re a CEO entering a new market (or innovating in an old one!),

Biotechnology 84

Biotechnology Scale Pharmaceuticals Marketing 84

Hubspot Sales

NOVEMBER 27, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. There are a lot of standard qualities most companies look for when recruiting sales professionals. The Anatomy of an Ideal Sales Hire 1. Sales requires focus. Let’s dive in.

Hiring 102

Hiring Meeting Leads Marketing Qualified Lead 102

Sales and Marketing Management

JUNE 25, 2018

I know, you fell into sales, and perhaps from there, sales management. studying sales methodologies, you know that you are obsessed. Action – If you're sitting reactively doing email, if you're sitting period – you’re failing in sales. Bank on it! If hesitation, don't work there - that's an anti-sales culture.

B2B 319

B2B Banking Conference Decision Maker 319

Partners in Excellence

MAY 2, 2023

Having anything to do with sales was the furthest thing from my mind when I was thinking about a job following college. As I was graduating with my MBA, I wasn’t looking for a sales job. A number of technology companies offered me roles in product marketing/management and marketing. But none in selling.

Banking 99

Banking Retail Call-back Engineering 99

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. An operational mindset and execution excellence are key to the success of a company. 25:49) Unlocking potential: a leadership journey. (27:33)

Ideal Customer Profile 83

Ideal Customer Profile Account Based Marketing SAP Hotels 83

The Center for Sales Strategy

OCTOBER 20, 2022

Candidates are in and out of the job market quickly, particularly those with superstar talent. If you’ve adopted a “we’re always hiring” mentality to help you build and fill your talent bank, you’re likely conducting interviews more frequently. Selection is a two-way street.

Hiring 131

Hiring Banking Maximizer LinkedIn 131

Pipeliner

MAY 28, 2021

As tech companies grow and expand their business, customers start expecting more. For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. What is inbound marketing and why does it matter?

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Allego

JANUARY 3, 2024

Start by creating a knowledge bank. Why You Need a Knowledge Bank Workers at both ends of the career spectrum are leaving the workforce. companies, Forbes reported. For example, high-performing sales reps can record sales calls to demonstrate best practices to newer employees as part of a sales enablement program.

Hiring 107

Hiring Banking Guidelines Survey 107

The Pipeline

DECEMBER 6, 2021

Richard “Rick”Janezic is Chief Sales Officer for StrikeZone Sales Systems, a management consulting and sales productivity improvement company focused on helping executives, investors and boards of small and middle market B2B firms to increase financial strength and valuation.

Engineering 173

Engineering Banking Software Software 173

Sales and Marketing Management

OCTOBER 15, 2020

How this number will change following the pandemic isn’t certain, but the Federal Reserve Bank of Atlanta predicts the number of days worked from home will triple among full-time employees. As more people permanently transition to home offices, companies will need to change how they motivate and recognize employees.

Incentives 317

Incentives Incentive Travel Cancellation 317

Zoominfo

FEBRUARY 6, 2023

From writing emails, to creating phone scripts and handling objections, it’s clear that AI tools based on large language models can be used in every stage of the sales process. How to Write Sales Prospecting Emails Using ChatGPT One advantage of ChatGPT is that it can iterate on what it’s already produced. Here are some examples.

Prospecting 130

Prospecting Cold Calling Banking Scale 130

Hubspot Sales

JANUARY 3, 2020

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? A CRM is a central location where you can organize the details related to your customers, across all departments at your company. Let’s take a look at five reasons why your company needs a CRM to grow better.

CRM 103

CRM Company Face-to-face Scale 103

LeadFuze

NOVEMBER 30, 2021

With the shift to inside sales, marketing and B2B teams are being pulled in different directions. In the current market, sales and marketing must work together to be effective. Need Help Automating Your Sales Prospecting Process? A company in the Financial Services or Banking industry.

Account Based Marketing 52

Account Based Marketing Marketing Strategy Hiring 52

LeadFuze

DECEMBER 1, 2021

The Foolproof Formula for Finding Product-Market Fit. The path to finding product-market fit is formulaic, so I’ll be sharing the steps with you in coming months. But before we focus on diversity, it’s important to think about the market and not just product development. Market Discovery.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Scale Lead Rank 52

Allego

DECEMBER 13, 2023

In 2024, we’ll see plenty of top-notch conferences for professionals in all industries, especially sales enablement. Sales enablement conferences and other events offer the ideal opportunity for you to build your career skills, learn about new technologies, and hear about new approaches to sales enablement. See you out there!

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Pipeliner

NOVEMBER 19, 2021

What does digital transformation mean for today’s companies? Since it does encompass the whole company, digital transformation must be initiated at C-level and come from the top down. We had long instituted technology that would keep the company productive no matter where in the world employees were located. You Need It, Too.

Company 98

Company Loyalty CRM Government 98

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Hubspot Sales

DECEMBER 14, 2022

To minimize direct contact, people gravitated towards payment methods that didn't require the use of physical money, like bank cards and payment apps. In this article, you'll learn what experts think about the future of cashless payments, payment methods on the horizon, and companies that are already making the change.

Tools 122

Tools Banking Retail How To 122

Marc Wayshak

MARCH 6, 2024

So, you’ve achieved a measure of success in sales and accomplished some of your goals. This is where leveraging your existing sales skills to start a business becomes crucial. Imagine earning up to 70% from your sales, with the rest covering expenses, while having complete control over your business. Check it out: 1.

Scale 94

Scale Salary How To Lead Rank 94

eGrabber

DECEMBER 3, 2020

Do you sell to US companies with an international presence that have employees and offices in other countries? Does your US companies belong to sectors such as International banking, payroll, accounting, Tax, logistics, translation, management consulting, recruiting, outsourcing and etc.

Company 52

Company Decision Maker Banking Segment 52

eGrabber

DECEMBER 2, 2020

Do you sell to US companies with an international presence that have employees and offices in other countries? Does your US companies belong to sectors such as International banking, payroll, accounting, Tax, logistics, translation, management consulting, recruiting, outsourcing and etc.

Company 52

Company Decision Maker Banking Segment 52

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264