Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Ways Branding Contributes to the Customer Experience.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. If you’re unfamiliar with influencer marketing, it’s a tactic that leverages the power of established industry experts and thought leaders to market a brand to an expanded audience. 94% of brands who have used influencer marketing have found it to be effective.

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing.

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. Let’s take a closer look at blogs and why they are so effective in producing leads. SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Smooth Sale

APRIL 15, 2024

Our guest blog offers seven success tips for small business growth in today’s competitive landscape. Ensure that it reflects your brand identity, is user-friendly, and provides valuable information to visitors. Develop a content strategy that engages your followers, promotes your products and services, and builds brand loyalty.

Small Business 119

Small Business Small Business Advertising Advertising 119

Appbuddy

DECEMBER 23, 2021

Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity. . Before we close the curtains on 2021, it’s time to look back at the blogs that resonated most with our readers throughout the year. Without further ado, here are Validity’s most-read blog posts of 2021. . It sounds simple enough.

Everest 52

Everest Email Marketing Google SalesForce 52

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? In this post, we’ll walk you through five simple, proactive, and cost-effective ways you can increase your brand’s online presence and impact this year. Build Your Brand on Social Media.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Modern technology can prevent bad hires by analyzing a candidate’s background to predict how engaged and effective they’ll be as an employee. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Showpad

JUNE 20, 2022

Since joining DuPont in the spring of 2021, he’s helped DuPont’s sales reps and a large network of distributor reps roll out highly customized deal homepages to better engage buyers—including C-suite execs. . Connor then customizes each Page with the buyer’s logo and branding so they know it was made just for them.

Account Based Marketing 98

Account Based Marketing Buyer Scale Customer 98

Smooth Sale

JANUARY 29, 2024

Image – CC0 License Attract the Right Job or Clientele: Is Email the Best Way to Engage With an Audience? Meanwhile, social media focuses on the top of the funnel, building brand awareness and starting relationships with people. It allows your untapped customers to engage with you privately or not.

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Top of Funnel Social Media Funnel Comparison 181

BuzzBoard

JANUARY 8, 2024

Elevating customer engagement within this landscape requires more than just transactions—it demands a personalized touch that resonates deeply with every small business individually and connects back to the local community they serve and thrive in. This ensures that customers receive content that is relevant and engaging at any given moment.

Customer 104

Customer Loyalty Small Business Small Business 104

Smooth Sale

MARCH 21, 2024

Discover innovative marketing strategies to reach your target audience and elevate your brand. Our guest blog offers innovative marketing techniques you may have yet to try but can help you connect with your target audience and elevate your brand. Social Media Giveaways and Contests Engagement is the currency of social media.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. Sales collateral includes everything from classic printed flyers and brochures to digital materials like blogs, eBooks, and videos.

Collateral 96

Collateral Top of Funnel How To Distribution 96

SBI

JANUARY 30, 2019

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform. Connecting the dots between their brand investment and consideration has long been a challenge for marketers,” said Andrew Briney, Senior Vice President of Products, TechTarget.

Intent 50

Intent Engineering Account Intent Data 50

Zoominfo

SEPTEMBER 16, 2020

And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important?

B2B 261

B2B Social Media Hubspot Channels 261

Smooth Sale

FEBRUARY 9, 2024

Our guest blog offers insights to help entrepreneurs and small business owners cut through the clutter and steer their enterprises toward success. Small Business Growth Image by Geralt via Pixabay A fundamental aspect of successful small-company marketing is the ability to create engaging content that truly connects with your target market.

Small Business 78

Small Business Small Business Strategy Social Media 78

BuzzBoard

MARCH 29, 2024

Digital marketing agencies should recognize the potential of these hyperlocal blogs. They often boast of a highly-engaged audience that can substantially benefit small businesses in their growth pursuits. This harmony is critical for a mutually beneficial association and genuine audience engagement.

Small Business 52

Small Business Small Business Promotion How To 52

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. A marketing lead is someone who has engaged with your content and taken some sort of action. Read several blog posts? But how do you find leads and prime them for buying?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! Done right, events are a powerful way to engage your target audience, accelerate the sales cycle and built brand equity. Continue reading.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

BuzzBoard

APRIL 5, 2024

This involves generating a consistent supply of quality blog content ideas, capitalizing on social media marketing, employing effective lead magnets, and crucially, devising a well-organized content calendar. This planned approach ensures regular distribution of quality content, thereby sustaining profitable engagement with potential leads.

Sales Qualified Lead 52

Sales Qualified Lead Lead Nurturing Lead Rank Lead Scoring 52

Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). The Rise of the Brand Ambassador.

Hiring 246

Hiring Loyalty Discount Social Media 246

Showpad

MAY 12, 2022

A brand new function … and a pandemic. Starting up a brand new function isn’t an easy task at the best of times. Reps can then look at the engagement analytics available within Showpad to understand if, when, and how buyers are engaging with their content. Here’s how they did it.

Industry 98

Industry Sales Enablement Hiring Telecommunications 98

LeadFuze

AUGUST 5, 2021

We have prepared the roundup of the best sales blogs just for you! “ Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. . These are the best sales blogs you need to be following to keep your sales blade sharp. G2 Crowd Sales Blog. Sales Hacker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Pipeliner

MAY 11, 2021

Most bloggers quit their full-time income to start a blog only to realize that they can’t nearly make as much money. An essential skill that you need to start making money from your blog is marketing. We’ll dive into how you can monetize your blog, how to learn marketing, and when you should think about monetizing your blog.

Comparison 52

Comparison Google Social Media Commission 52

Smooth Sale

FEBRUARY 15, 2024

With that in mind, our collaborative blog offers suggestions on How to Move Past Bad Press to Enjoy the Good. Move Past Bad Press to Enjoy the Good Engage a PR Firm Sometimes, you need to call in the big guns. Engage With Your Community and Build Bridges Rebuilding trust starts with engaging your community.

How To 116

How To Social Media Webinar Metrics Media 116

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. According to research from MoEngage , “cross-channel marketing is a customer-centered strategy that focuses on building a unified brand presence.” The top five channels among B2C brands include: Email: 89.6% Desktop Website: 67.1% Overall, 75.6%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

Connext Digital

FEBRUARY 23, 2024

In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. Customers are more likely to engage with brands that respect their privacy and use their data responsibly. In email marketing, precision targeting is paramount.

Email Marketing 94

Email Marketing Data Marketing Campaigns 94

Smooth Sale

MAY 3, 2023

Our collaborative blog explores creative methods to get free advertising plus free marketing via specialty T-shirts. __ Know How to Get Free Advertising T-Shirt Marketing One of the most effective ways to generate free advertising is by turning your customers, employees, and supporters into walking billboards through t-shirt marketing.

Advertising 144

Advertising Advertising Social Media How To 144

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Although this is by no means a comprehensive list, here’s what we view as the three most important reasons to promote your brand or company on YouTube: Expand your audience.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Nutshell

FEBRUARY 20, 2024

Although these methods take different approaches, they both aim to make leads aware of your brand, product, or service and eventually convert them into customers. Leads who discover your brand through outbound marketing may search your business online and read some of your content, which helps establish trust in your business.

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Smooth Sale

JANUARY 23, 2024

Our guest blog offers five simple tips to help you build a better bond with your audience and build meaningful relationships. _ __ Build A Better Bond with Your Audience As a content creator, one of the most important things is to have a strong connection with your audience.

Social Media 78

Social Media How To Lead Rank Lead Scoring 78

Smooth Sale

APRIL 8, 2024

Our guest blog offers insights on maximizing trade show success and business growth. Setting specific and measurable goals will guide your efforts, whether you’re generating leads, increasing brand awareness, or launching a new product. Engage attendees. Select your desired booth location. Design your booth.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

Zoominfo

SEPTEMBER 26, 2018

As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. If you’re new to employer branding, today’s blog post is for you. What is an employer brand? Why is employer branding important? Let’s get into it!

Hiring 250

Hiring Social Media Face-to-face Channels 250

BuzzBoard

MARCH 14, 2024

Content marketing, for instance, provides companies with a potentially free tool to engage their audience, establish brand authority and boost SEO performance. This strategy revolves around producing valuable DIY marketing-oriented blogs, videos, infographics and more. Content marketing stands as the pillar of these techniques.

Small Business 52

Small Business Small Business Maximizer Social Media 52

Smooth Sale

OCTOBER 10, 2023

Developing and implementing a clear content strategy is crucial for organizations and brands trying to stand out in the cluttered online landscape in the modern digital age. Below, our guest blog offers some vital elements in building a content strategy that will help you boost your brand and provide your desired results.

Strategy 121

Strategy Social Media Google Analytics Objections 121