Bridging the Gap Between Likability and Trust in Sales
Janek Performance Group
OCTOBER 17, 2023
While likability can be a huge plus in sales, it’s not the only reason buyers buy. These lower-performing sellers probably mistake likability for trust. Of course, likability can be a part of trust. Here are ways to bridge the gap between being liked and being trusted: Traps to Avoid One pitfall of likability is its ease.
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