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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. Depending on your industry, this might be harder or easier in the status quo. Content is an essential pillar of any lead generation strategy.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

As a VP of Sales, what is your biggest fear when it comes to competitors? Being beaten” should be your answer. Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Your pipeline and ability to make your number are both at risk. Wikipedia).

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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

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How to Prospect for SMB Leads

BuzzBoard

The key to successful generation of small business leads lies in understanding how to identify businesses that perfectly align with your products or services. Prospecting commences with pinpointing the type of small business you envision as your prospects. A pivotal part of prospecting is researching potential leads.

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How BMW Would Have Benefited from Social Selling

SBI Growth

Sales Operations leaders have seen the power of Social Selling. Leads are being nurtured daily by reps through their LinkedIn updates and Twitter Feeds. Your message is resonating with buyers earlier in their buying process. You can avoid commoditization and grow your margins. Finance has told you there’s no budget.

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Who Should Be Buying?

Partners in Excellence

They have gone through the work of defining the problem, defining what they want to achieve, getting funding, identifying the risks, looking for solutions… And then they talk to us. ” We send them emails and dials, connect with them on LinkedIn and some respond. Alternatively, they actually reach out, asking to talk.

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Social Selling: How To Engage & Convert Leads Through Social Media

SalesHandy

Which is where social selling comes in. Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist. Throughout this blog, we’ll learn all about it – how to make social selling part of your process, along with bonus tips.