Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. What is your relationship like?

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

LeadFuze

AUGUST 5, 2021

We have prepared the roundup of the best sales blogs just for you! “ Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. . “ Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

PandaDoc

SEPTEMBER 2, 2020

This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. So what’s the motivated B2B seller to do? Adaptive Business Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important. Pretty simple, right?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Although artificial intelligence (AI) has great potential to boost sales, enhance customer connections, and increase revenue, it also comes with ethical concerns and risks that must be carefully considered.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Nutshell

FEBRUARY 20, 2024

Inbound marketing is an approach to marketing that focuses on attracting potential customers by providing valuable, relevant content rather than interrupting their experience with traditional advertising strategies. What if instead of going out and finding leads, you could get leads to come to you?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Sales and Marketing Management

DECEMBER 14, 2020

When the field reps were forced to stop calling on customers and prospects in person last March due to the pandemic, the company was faced with a challenge. “We Learning to manage sales virtually versus the way we’d done it historically was going to be a learning curve,” Kavadellas said. Trends that are here to stay.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. Contract renewal dates.

Loyalty 93

Loyalty Customer Lead Rank Face-to-face 93

Smooth Sale

DECEMBER 23, 2023

One of the best ways to protect your business is to spend money wisely and save whenever possible while still using your funds and assets to grow and develop the company. Training and Skilled Workers Much of the time, the best way to save money is to spend it. Skilled workers can also save money in other ways.

Construction 106

Construction Hiring How To Vendor 106

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Lead411

APRIL 3, 2024

Why Companies are Now Combining B2B Data Solutions: Lead411 and Zoominfo Data reigns supreme in today’s corporate scene. Companies across multiple industries are continuously looking for ways to use data to drive growth, enhance operations, and stay ahead of the competition.

Data 52

Data B2B Buyer Intent Intent Data 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! There’s no way around it—industry conferences and networking events are expensive. 6 Ways to Stand Out in a Trade Show Exhibit Hall.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

FEBRUARY 1, 2021

on your website) that moves potential customers to take some sort of action. Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). Get to Know Your Ideal Customer. Let’s change that.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important. Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Lead411

MARCH 27, 2024

The Lost Art of Empathy in B2B sales In B2B sales, where measurements, targets, and bottom lines frequently take precedence, empathy has unfortunately become a lost skill for many people. Salespeople may prioritize selling items or services over understanding their customers’ specific requirements and issues.

B2B 52

B2B Quota Motivation Churn 52

Sales and Marketing Management

OCTOBER 9, 2020

Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. When customers or other companies refer people to you, your company is viewed as more trustworthy in front of those leads, and because of that trust, you can expect a faster – and more successful – sales cycle. That’s a huge jump. The secret?

Referrals 177

Referrals Company Scale Case Study 177

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. Unfamiliar with the term “customer-centricity”? Ready to learn more? Keep reading!

B2C 209

B2C B2B Marketing Social Media 209

Lead411

DECEMBER 13, 2023

Unlocking Success in 2024: The Imperative of Aligning Sales and Marketing Teams In the ever-evolving landscape of B2B sales and marketing, the convergence of strategies between sales and marketing teams is critical for success. As we step into 2024, the symbiotic relationship between these two pillars of business is more vital than ever.

Marketing 52

Marketing Top of Funnel Buyer Persona B2B 52

MTD Sales Training

SEPTEMBER 30, 2019

You may think it’s by improving your product quality or better pricing strategies or better terms to customers. Instead, your real value lies in developing your overall sales skills, so you help your clients to improve their business over time. 3) Ability to enhance the customer experience. Thirst for knowledge.

Social Media 253

Social Media Sales Media Energy 253

Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. According to a review from HBR, 90% of B2B decision-makers don’t respond to cold outreach.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. For this reason, you and your sales team must utilize the right technology stack to improve and streamline your social selling efforts. Ready to get started? Keep reading!

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Customer Service. Social Selling.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Emissary

SEPTEMBER 27, 2021

But just a few years ago they—and for that matter, the whole customer success function—were the new kid on the block. These days, customer success motions benefit from better, and more plentiful, data, from more sophisticated customer success platforms and from past lessons learned. And they were difficult to pull off.

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Mindtickle

APRIL 18, 2024

Building relationships is essential in sales. In this blog, we’ll discuss what mirroring in sales is and why it’s a powerful approach for closing more deals. In today’s world, 78% of B2B buyers expect companies to understand and adapt to their changing needs and preferences. And what techniques can help you close more deals?

How To 52

How To Buyer Revenue Prospecting 52

Lead411

APRIL 17, 2024

Find the best ways to get your product or service in front of your target market by figuring out how to distribute it. Find the best ways to get your product or service in front of your target market by figuring out how to distribute it. Lead411 really comes into its own as a useful tool in this regard.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Today’s blog post breaks down six things markets can do to increase sales productivity. Sales reps interact with customers all day. Interview your sales team.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

MarketJoy

AUGUST 4, 2022

Selling has gone from an industry where you might have had one or two competitors to now finding out that anyone can start up a rival sales business from their backroom n over the Internet and engage with customers. So as the world around us changes, the way that we approach sales should change too.

Hiring 98

Hiring Face-to-face B2B Scale 98

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . Awareness, Interest, Evaluation, Purchase). Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

AUGUST 26, 2019

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Customers buy — and continue to buy — from brands they’re emotionally connected to.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. For many, it’s been a slow march to get customer loyalty to where it’s at now.

Loyalty 226

Loyalty Data Airlines Influencer 226

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 12 Ways to Handle Sales Pressure.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Lead411

MARCH 14, 2024

Best Days and Times for B2B Sales Calls Timely outreach is crucial in the world of B2B sales. You may greatly improve your sales success by knowing the best days and times to make those important connections, since every call is an opportunity to engage new clients.

B2B 52

B2B Decision Maker Trends Motivation 52