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The Definitive Guide to Client Onboarding and Positive Customer Experiences

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More often than not, this leads to a positive brand experience and a happy customer. Store and distribute customer information through your CRM software for easy reference when needed. Increased referrals: Happy clients are typically loyal but often become brand advocates, too. Attend a live guided tour!

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15+ Helpful YouTube Channels for HR and Recruiting Professionals

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With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you’re like most of us, the answer is a lot. Watch here 3. Check it out.

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The Recruiter’s Guide to Web Analytics

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And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Paid advertising. Job boards.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

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This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

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Marketing Attribution: The Beginner’s Guide for B2B

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This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

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Integrating Your CRM With Social Media and Advertising Platforms

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Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Most CRMs can integrate with those channels to pull data about how your leads and customers interact with your social media pages and paid ads. Here are three of those benefits!

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25+ Account-Based Marketing Tactics & Software Solutions

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You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Source You can also set up a Google Alert , which will scan the web for certain content and inform you of any relevant article.