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What Sales Managers Need to Know to Support Channel Sellers

Miller Heiman Group

Today we feature a blog by Michael DeRosa, the director of professional development at Travelers Insurance, and one of our 2019 Miller Heiman Group Icons. Channel selling is a different breed of selling from direct sales. Use Sales Training to Differentiate in a Crowded Market. Ask Questions to Build Better Relationships.

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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

Freddy wrote: “My biggest AHA was really making sure I talked with the owners instead of going to ‘Marketing or IT’ I worked the [Well-Know Manufacturer] channel for 9 years and never once went to the owners first. However, working with them also lengthens the sales process.

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Top Sales Enablement Conferences to Attend in 2024

Allego

You get to meet, share ideas, and have fun with other sales enablement managers, sales managers, learning and development professionals, and revenue enablement folks. Below is a list of the top sales enablement conferences for 2024. Then there’s the networking. The theme for 2024 is “Innovate Today.

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The 10 Best Audiobooks for Salespeople & Sales Managers

Hubspot Sales

In this audiobook -- narrated by the author himself -- you’ll get a detailed, step-by-step guide to successful prospecting across multiple channels. It tells the story of Frank Bettger, who at 29 was a failed insurance rep. It’s highly practical and full of customizable templates. Consistent results, here you come.

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The 10 Best Audiobooks for Salespeople, Sales Managers, & Sales Leaders

Hubspot Sales

In this audiobook -- narrated by the author himself -- you’ll get a detailed, step-by-step guide to successful prospecting across multiple channels. It tells the story of Frank Bettger, who at 29 was a failed insurance rep. It’s highly practical and full of customizable templates. Consistent results, here you come.

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How to Avoid the Trash Folder

No More Cold Calling

Then there’s the real junk—offers for burial insurance, introductions to Russian beauties, discounts on Viagra, and other nonsense. Launching an owned-media site or supporting a visually rich Pinterest channel does not make your brand instantly accessible and trustworthy. Every day more than 20 unsolicited emails come into my Inbox.

Sage 120
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The Hidden Treasures in Enterprise Accounts

Pipeliner

Not always, though, as organizations that divert their sales teams after contract signing struggle mightily with even this fundamental channel, which covers the extension or renewal of a current engagement and its potential expansion into other departments. The next channel is Partnerships and Alliances. Think about it.