Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. Personalized Video Will Replace Event Prospecting. But the evaporation of events doesn’t mean the evaporation of the need for human interaction.

Video 317

Video Scale Marketing Face-to-face 317

Alice Heiman

JANUARY 31, 2023

Within a few months, Bob pivoted the in-person event platform into a virtual one. Highlights of this Episode: [05:20] I had this passion for events and they would give you this tote bag full of paper and this show guide that’s 300 pages. 06:38] We were building a product that no one had ever heard of, software for events. [06:57]

Hiring 131

Hiring Lead Rank Promotion Cancellation 131

Zoominfo

JANUARY 15, 2021

Good content is a way to build trust between your brand and your ideal customers. Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. Get Your Lead Magnets Out There.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Smooth Sale

SEPTEMBER 8, 2023

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. It can be one of the most effective ways to win new customers and secure repeat customers from your VIP clients.

Face-to-face 102

Face-to-face Licensing Lead Rank Lead Scoring 102

Zoominfo

APRIL 23, 2021

Triggering event: A small company secures a round of funding (check). Triggering event: Using Scoops, a sales rep at ZoomInfo discovers that a company has a new sales or marketing leader. Triggering event: A sales rep is alerted when a certain company “spikes” in consuming content related to ZoomInfo’s competitors.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales and Marketing Management

MAY 8, 2019

Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Video adds another level of interactivity to your events. It’s a win-win!

Video 316

Video Strategy Maximizer ROI 316

Allego

DECEMBER 13, 2023

In-person events have regained their dominance, and we are here for it! of organizers reported that their events team grew 52.1% of event organizers say in-person conferences provide the ideal networking environment. of organizers reported that their events team grew 52.1% But wait, there’s more. In 2024, 86.4%

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Sales Hacker

APRIL 4, 2024

SKO Mistakes: Before Direction is far more critical and strategic than speed Before diving into the event planning, clarify your direction for your SKO. Lack of pre-event engagement One common mistake is treating the SKO as a standalone event. But simultaneously, it also sets the stage for the main event.

Webinar Metrics 90

Webinar Metrics Analysis Motivation Follow-up 90

Hubspot Sales

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Transportation 117

Transportation Marketing How To Webinar Metrics 117

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Alice Heiman

NOVEMBER 29, 2022

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. He has hired and trained a team of 20 Digital Collaborator Champions to guide customers through the setup and management process. 32:21] Hybrid events or in-person events is like e-commerce.

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Hubspot Sales

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Social Media 104

Social Media Google Hiring How To 104

Sales and Marketing Management

FEBRUARY 22, 2021

The survivors learned to be scrappy, reprioritize on the fly and pay close attention to customer needs and motivations. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales Hacker

SEPTEMBER 29, 2023

First, the very important disclosure that marketing spend effectiveness is highly dependent on company stage, industry, ideal customer persona, sales cycle, etc. Overall, from a blend of marketing leaders and advisors ranging from Seed to Series C these are 4 core channels providing for strong ROI: #1 In person events.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Prospecting in the event-less landscape.

Survey 246

Survey Top of Funnel Scale Fashion 246

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

Sales Hacker

MARCH 8, 2024

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. This contributes to overall customer satisfaction and retention. Support on pipeline movement.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Zoominfo

JANUARY 11, 2021

The event, which would have drawn more than 100,000 attendees, became one of the first major shows to pull out during the early days of the pandemic. Such decisions will need to be made by all conference organizers, big and small, as they navigate 2021 and attempt to run their events. Noticeable decline in total events.

Conference 162

Conference Tourism Hotels Face-to-face 162

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event. Let’s get into it! What is brand activation?

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Sales Hacker

OCTOBER 27, 2023

These are 6 tactics to get deals moving and make your pipeline hum Let your customers do the talking Whenever someone can hear from their peers – a trusted source – over hearing it from the sales team, it carries more weight. For example: Invite them on a podcast or host a digital event with your prospects and customers mingling.

Pipeline 91

Pipeline Distribution Intent Data Intent 91

Smooth Sale

APRIL 8, 2024

Take advantage of networking options like social events, lounges, or industry meet-ups. Identify strengths, weaknesses, and areas for improvement to enhance your strategy for future events. Express gratitude to everyone you’ve interacted with during the trade show, including attendees, fellow exhibitors, and event organizers.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

Smooth Sale

MAY 3, 2023

Our collaborative blog explores creative methods to get free advertising plus free marketing via specialty T-shirts. __ Know How to Get Free Advertising T-Shirt Marketing One of the most effective ways to generate free advertising is by turning your customers, employees, and supporters into walking billboards through t-shirt marketing.

Advertising 144

Advertising Advertising Social Media How To 144

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. 4 Types Of Brand Activation It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing activation campaign or event.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

Partners in Excellence

JANUARY 8, 2024

Whether it’s a customer service call, where the person is just going through the motions, not caring about what we are experiencing. Or the clerk checking us out at a store, totally bored with you as a customer. We feel bad about those experiences.

Outbound 104

Outbound Customer Service Prospecting Customer 104

Act!

JANUARY 9, 2024

Hosting online events like webinars, training sessions, or networking meetings can be great for business. As an online event management solution, Link2events+ acts as a bridge between functionality found in costly webinar services and standard webinar services. Calendar Registrants are automatically associated with the event in Act!

ACT 52

ACT Webinar Metrics Follow-up Social Media 52

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Build Customer Loyalty in the First 3 Months 3 ways to build customer loyalty…quickly 1.

Loyalty 93

Loyalty Customer Lead Rank Face-to-face 93

Smooth Sale

NOVEMBER 11, 2022

Attract the Right Job Or Clientele: Creating A Business Event to Help Your Company Grow. Our collaborative Blog offers insights into ‘Creating a business event can help your company grow.’. __. A Business Event to Help Your Company Grow. What is a Business Event? Image Credit. More doors open to opportunity.

Company 78

Company Outsourcing Services Social Media Advertising 78

Partners in Excellence

MARCH 7, 2024

” But he also goes further, talking about selling forces us to be students–constantly learning about our customers and our own organizations. Two major events happened to me about 5 years into my career that had a big impact on my approach to sales and lucky for me happened within weeks of each other.

Up-Sell 108

Up-Sell Intent Call-back Positioning 108

BuzzBoard

APRIL 16, 2024

Additionally, attendance at industry networking events and hosting instructive webinars constitutes another valuable lead generation strategy. Industry networking events and webinar marketing reinforce your agency’s thought-leadership stature in the digital marketing sphere.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52