Sat.Dec 18, 2021 - Fri.Dec 24, 2021

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10 Traits All Great Leaders Possess

Hubspot Sales

This post originally appeared on HubSpot's Agency blog. For more content like this, subscribe to Agency. Think back to the best boss you ever had. What were they like? What made them so great? Odds are, their "X factor" was an embodiment of key leadership traits — ones that inspired, motivated, and empowered everyone around them. It's these traits that transform mediocre leaders into outstanding ones.

Hiring 125
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Key Sales Statistics That'll Help You Sell Smarter in 2022

The Center for Sales Strategy

The past decade has radically changed the way consumers learn about, research, find, and buy a product. Now, more than 90% of consumers research online before buying a product. If your company is going to stay relevant, you have to understand the trends of sales data for 2022. Learning the data and staying on top of the trends will allow you to make the most of your sales and marketing strategy and, ultimately, will lead you towards success in 2022.

Trends 121
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How’s That Sales Number Going?

Mr. Inside Sales

A couple of weeks ago, I suggested to my readers that you write down an income number you’re going to achieve in 2022. Some people have told me it’s hard to get themselves to believe in such a big number, and they just tune out of the whole exercise as a result. Here’s a tip: If you find it hard to believe in the “big” income number you’d like to achieve, then simply lower it.

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What B2B Marketers Can Expect in 2022

Sales and Marketing Management

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

B2B 379
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Building a B2B SalesTech Stack for Growth

SBI Growth

Commercial leaders have been introducing sales technology for years in an effort to boost seller productivity and efficiency. However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Specifically, Smart Selling Tools cites that $1.5B was invested in sales software companies in just the first months of 2021, and from 2020 to late 2021, the nu

B2B 347

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Showing Gratitude and Relationship Selling

Anthony Cole Training

Working with clients can sometimes be difficult. But in successful relationship selling, it's critical that you are regularly showing gratitude and thanks.

Sales 190
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How to Help Your Sales Team Make the Most Out of Cold Calls

Sales and Marketing Management

If you want to refine your cold calling, you'll want to incorporate two essential practices. The post How to Help Your Sales Team Make the Most Out of Cold Calls appeared first on Sales & Marketing Management.

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6 Tech Strategies to Optimize Your Recruitment Funnel

Zoominfo

The COVID-19 pandemic hit recruitment and hiring professionals with a massive one-two punch of disruption. Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. Human resources professionals now rank recruiting and hiring as top concerns , and they are embracing new recruiting technology to meet those demands — tools that may become permanent parts of the HR toolbox.

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The Monday Morning Breakfast For Champions Podcast – Episode 53 – Dave Mattson

The Pipeline

Subscribe today , and take the Breakfast on the go! Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support.

Journal 156
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Take Control of Your Job Search!

Smooth Sale

Photo by Brooke Cagle via Unsplash. Attract The Right Job Or Clientele: . Note: ‘ Lynnette Souza-Falls, Protelo, Inc. , provides today’s Guest Blog, Take Control of Your Job Search! Lynnette Falls. As a NetSuite Partner and Reseller, Protelo has a wide range of experience across all areas of NetSuite technology. They help companies fully implement, troubleshoot, and optimize NetSuite to meet unique business needs.

NetSuite 148
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What a Social Media Marketing Agency Can Do For Your Business

SocialSellinator

A social media marketing agency can help your business by creating and managing social media accounts for your company. They can also help you by promoting your company through social media, and by helping you to connect with potential customers on social media.

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What’s New at ZoomInfo: Buying Committees, Email Templates, Candidate Filters

Zoominfo

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.

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How Arco Improved Sales Using Conversation Intelligence

Allego

During the pandemic, sales managers in all industries have faced time constraints, reduced visibility into seller activity, and hybrid work environments that make personalized coaching even more difficult than it was before. See how Sales Performance Coach Ethan-Jak Anderson at Arco , the United Kingdom’s only integrated safety services and products business, used Allego’s Conversation Intelligence to overcome these challenges and raise team performance.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Cross-Selling and Upselling: The Ultimate Guide

Hubspot Sales

A customer's revenue potential doesn't immediately end at the point of sale. There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Here, we'll take a closer look at cross-selling and upselling, go over the difference between the two, take a look at how to do both, and see some examples of what they look like in practice.

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Why Outsourcing Sales Development Representatives (SDRs) is the Right Decision for Your Business

Predictable Revenue

Sales coaching is focused training that maximizes your team’s potential. What if each member of your sales team improved by just 5% after receiving some coaching? It can help you unlock a substantial amount of revenue. The post Why Outsourcing Sales Development Representatives (SDRs) is the Right Decision for Your Business appeared first on Predictable Revenue.

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. But too many campaigns are still using an approach that treats all visitors the same.

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How New Sales Managers Can Build Trust With Their Sales Team

Janek Performance Group

Trust takes years to build, seconds to break, and forever to repair. If you are a new sales manager, building trust with your sales team is your first challenge. Without trust, progress will be slowed and time is a luxury few new sales managers have. Trust is the foundation for building strong teams, creating a positive work environment, and producing winning results.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Why (And How) To Continually Break And Adapt Your Company’s GTM Model As You Grow

Gong.io

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it. When that model succeeds in driving rapid growth early on, it gets validated and often solidified in the minds of company leadership as the enduring formula

Lead Rank 118
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The Adapter’s Advantage: Kent Fitzpatrick on Fostering Client Relationships with Video

Allego

Welcome to The Adapter’s Advantage : Breakthrough Moments that Lead to Success. In episode 36, Kent Fitzpatrick, founder and managing director of Asset Strategy, reveals the importance of taking a holistic approach to wealth management and the benefits of using video to connect with clients. Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn.

Video 106
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Cold booking

Zoominfo

Scenario A prospect initiates communication—maybe they fill out a form or request a demo—but you can’t get a hold of them. Send a calendar invite to this inbound lead with engaging messaging. New technology even makes it possible to book a meeting on their calendar. This is a last-ditch effort to make a connection, and it’s a little risky to schedule a meeting without a qualified call first.

Inbound 100
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A Year in Review with The Improving Sales Performance Livecast

The Center for Sales Strategy

In October of 2020, as live streaming media began to gain traction on platforms like LinkedIn and Facebook, we launched the Improving Sales Performance livecast. This livecast gave our audience an opportunity to hear from various thought leaders, experts, and industry gurus, who shared their insight, tips, and knowledge on several topics that help companies improve sales performance.

Facebook 104
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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“Sensemaking” Is Not Just For Our Customers

Partners in Excellence

Brent Adamson wrote an outstanding HBR article on “ Sensemaking For Sales.” It’s an important concept, focused on helping our customers make higher quality decisions, with greater confidence. One of the most important things Brent discusses is how customers tend to cope when faced so much high quality information. Customers tend to fall back on what they already know and have confidence in.

Customer 102
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Nimble Adds Prospector to Workflows Enabling Quick Access to Contact Details

Nimble - Sales

Our team recently released an exciting new productivity feature called Nimble Workflows that helps teams track the repeatable contact-related business processes they need to manage to grow their business. Following the launch, many of our Nimble customers expressed how much they love Workflows and shared ideas to make them even better by adding Prospector into […].

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Build your meeting stack

Zoominfo

Scenario Add more people to a high-value meeting to give it a greater level of importance. People have a hard time “no showing” when they know that others are depending upon them. It’s difficult to reject meetings when multiple third-party individuals are involved. Use company org charts to identify and invite other potential stakeholders to the meeting.

Meeting 100
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How to Detoxify a Toxic Workplace (video)

Pipeliner

In this Expert Insight Interview, Julie Bartkus discusses how one might go about detoxing a workplace and what a toxic workplace looks like in the first place. Julie Bartkus is an expert in leadership and healthy workplace culture and the founder of the Workplace Detox movement. This Expert Insight Interview discusses: Julie Bartkus’ experience with making toxic workplaces more productive.

Video 98
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Lessons in Leadership, Sales & Success with Janet Casey & Kate Popp

criteria for success

Happy Monday, Let's Talk Sales listeners! For our final episode of 2021, we hear from Janet Casey and Kate Popp of Marketing Doctor. Marketing Doctor is a media planning and buying agency that delivers record-breaking results for campaigns across the country. Janet is their President and Founder, and Kate is their Director of Sales. Marketing Doctor has been recognized as an AdAge Best Place to Work , an Adweek 100-Fastest Growing Agency , and a 3-time winner of the Inc. 5000 Fastest-Growing Pr

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How to Maximize Your Customer Training Investment

Sales Hacker

COVID-19 was a sink or swim moment for many companies. The choices were simple: dive headlong into a decade’s worth of digital transformation , or go out of business. As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. Today, not much has changed.

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A Crash Course in Understanding and Improving Your Operating Expenses

Hubspot Sales

Some entrepreneurs are born loving numbers. Spreadsheets, calculations, metrics, income statements — for many business owners, those are downright exciting. Of course, there are also business owners who hear these terms and must do their best to resist curling into the fetal position in their CPA’s office. No matter what camp you fall in, understanding your financials is essential to starting, running, and growing a successful business.

Course 92