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Group travel is down, but not out

Sales and Marketing Management

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Sales are still happening, but a group celebration isn’t likely. Incentives interrupted.

Travel 218
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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— Surveys indicate that nearly six in 10 vendors are either maintaining their existing budgets or increasing marketing spending despite the COVID-19 disruptions. Firing up the revenue engine post-crisis.

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Using the Gig Model to Build a Sales Engine

Sales and Marketing Management

Affiliate marketing? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Online push models built around SEO are subject to Google’s continuously changing algorithms, and affiliate marketing often lacks the oversight necessary to build a robust network.

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New Data: Top Salespeople are 7562% Better at Winning RFPs

Understanding the Sales Force

Personally, I substitute Baseball for the middle topic because college baseball is in full swing and we’ve been traveling to watch our son, a college senior, play college baseball. Lately, when I talk with people, the most popular topics for discussion are Politics, March Madness, and the movies and TV shows they are streaming.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220
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A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. SMM: What do you feel will justify the return to traveling for meetings and events?

Meeting 227
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Billy Gene is Marketing Inc.

Channels 100