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How to Pivot Your Sales Strategy in Light of COVID-19

Pipeliner

Business strategies change constantly, but they usually pivot slowly over time. The way you do business today and how your marketing works is remarkably different than it was just one year ago. What kinds of changes do you need to implement to capture the market post-COVID-19? Changes in the Market and Consumer Behavior.

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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

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Streamlining Operations at an Internet Marketing Agency

BuzzBoard

Exploring Strategies to Optimize Operational Efficiency at an Internet Marketing Agency In digital marketing agencies, operational efficiency serves as the deciding factor in the success or failure of a project. So, how can a digital marketing agency acquire these essential attributes?

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

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Sales Talk for CEOs: Relationships Over Sales Pitches with Eduardo Coll (S5Ep19)

Alice Heiman

Prioritize Relationship-Building: Train your sales team to focus on establishing relationships first. “Forget that you need to sell and start focusing more on the relationship… that’s a better start,” Eduardo advised, highlighting a pivotal shift in sales strategy. Key Takeaways for CEOs 1.

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