article thumbnail

Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

article thumbnail

Sales Incentives, Awards, Lead Follow Up and Sales Effectiveness

Understanding the Sales Force

Dave Kurlan wrote: They should receive the incentive only if the opportunity makes it as far as 2 nd base in the sales process. Objective Management Group (OMG) won Gold for Top Sales Assessment Tool for the 2nd straight year! The appointment setters are upset, blaming the low closing percentage on the salespeople. I am stuck on comp.

Follow-up 228
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

23 Sales Productivity Statistics to Inform Your Enablement Strategy in 2023

Mindtickle

We’ve also included some recommendations for how to use this research to inform your own plan. The Bridge Group ) Sales reps who use social selling are 50% more likely to meet or exceed their quota. Put a really detailed referral program in place to incentive reps to ask for customer referrals and customers to provide them.

article thumbnail

Firing up the revenue engine post-crisis

Sales and Marketing Management

Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing. Deliver regular cadence – Regularly delivering information and valuable content to channel partners is paramount.

article thumbnail

What Buyers Need From Sellers

Partners in Excellence

” They don’t need us creating a deadline incentive, “If you buy by the end of the quarter, we can give you a discount.” There is a huge amount of information they have to sort through. Much of it conflicts with other information/data they get. But we already know that because of the plummeting responses.

Buyer 129
article thumbnail

6 steps to adapt effectively

Sales and Marketing Management

Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Re-map your customer decision journey to capture changes in the new normal, and use these insights to inform GTM model adjustments. Group travel is down, but not out.

article thumbnail

Beyond the Pay Mix: What Makes Salespeople Tick Today

Sales and Marketing Management

Incentives and bonuses are just the starting point. Compensation: Think beyond cash incentives. Offer incentives on the go and focus on experiences (e.g. travel incentives). Improvements in data and IT can be implemented to get better metrics, better access to information and maximum transparency. . .

Lead Rank 254