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Just Because I Downloaded Your eBook……

Partners in Excellence

I’m almost hesitant to click on a download for an eBook or White Paper. Actually, that’s a fair trade for an eBook. I ask for the same, so I have no problem with that. I should test them next time by filling in my title as Janitor–on Thursdays, I do run the vacuum around the office.

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Who Makes a Great Prospect? 4 Questions You Must Answer

The Sales Hunter

You cannot afford to waste your time with prospects that will not become your customers. Your time is too valuable! What I mean by this is that the prospects in their pipeline are only doing one thing: plugging things up. Too many salespeople waste time with prospects who just want to learn something.

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How to follow up on a download

Sales 2.0

I’ve actually wondered about the best messaging to follow up on an ebook download and David makes it very obvious how to do it. Do Your Sales People Understand The Objective Of Your Content? The other day, I downloaded an outstanding market research study. Great post here by David Brock.

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Paying Attention To The Cues/Clues

Partners in Excellence

Here we go: You are a seller, you get a notification that I have downloaded a research report offered on your website. When you call to me to follow up, what do you think I might be most interested in? A: My interest in the market research and whether I might want to learn more. B: Your products.

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Want Qualified Sales Leads? Stop Your Team from Cold Calling

No More Cold Calling

It can take eight to 14 touches to just to reach a prospect who isn’t expecting a call from your sales rep. It doesn’t matter how much research your reps conduct, or how much they know about their prospect companies and the trigger events. There’s one large company (I won’t name names) that is particularly egregious.

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How To Pinpoint B2B Customer Pain Points

Zoominfo

Maybe there’s a product out there that can automate most of the work you spend half your day working on. Ultimately, your sales and marketing strategies depend on it. Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes. What is preventing you from hitting your goals?

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How Do I Use Email to Prospect?

The Sales Hunter

How effective are your emails? You want to think that the email you just wrote is perfect and sending it out to 100 prospects will result in at least 90 meetings. If this is you, there’s no need for you to read any further; however, I suspect this is not your case, so let me share my techniques for using email to prospect.