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What Millennials Can Teach Us About Lead Generation

No More Cold Calling

I’m not a millennial—not even close—but I love the way they think, act, and react … mostly. I don’t love seeing a table of millennials glued to their phones. In today’s ever-evolving business landscape, lead generation is tougher than it’s ever been. Why Millennials Ask “Why”. The question “Why?”

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It’s Exciting to Manage a Multi-Generational Workforce

No More Cold Calling

They griped about “kids today” and wondered what this next generation was coming to. Many of us have turned into our parents, and now we deliver the same message to our kids and our grandkids, and to the employees in our multi-generational workforce. Millennial’s brought a lot of value to the workplace. Good for them!

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How Sales Leaders Can Motivate Younger Employees Through Purpose-Driven Incentives

Sales and Marketing Management

Millennials are now the largest group in the workforce, and like their Generation Z coworkers, they care deeply about environmental and social causes. According to a survey from management consulting firm Korn Ferry, 63% of millennials said the primary purpose of businesses should be improving society instead of generating profit.

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How Sales Leaders Can Motivate Younger Employees through Purpose-Driven Incentives

Sales and Marketing Management

Millennials are now the largest group in the workforce , and like their Generation Z coworkers, they care deeply about environmental and social causes. According to a survey from management consulting firm Korn Ferry, 63% of millennials said the primary purpose of businesses should be improving society instead of generating profit.

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Without Call-Backs, Your Lead Gen Is Dead in the Water

No More Cold Calling

Here’s how to generate leads and get call-backs. That’s a problem because the best lead gen strategies aren’t digital. That’s a problem because the best lead gen strategies aren’t digital. Every sales leader wants to know how to generate leads—not just any leads, but qualified leads.

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Why Millennials Make Great Salespeople

Sales and Marketing Management

Teaser: This generation not only embraces the new playbook, they helped write it by leading the digital charge and tuning out old-school sales tactics from day one. Here are the top reasons I think millennials make naturally great salespeople. Here are the top reasons I think millennials make naturally great salespeople.

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Customer Engagement Strategies for Millennials

LeadBoxer

When assessing who to target in your lead generation efforts, it’s important to find the right demographic best suited for your offerings. While an organization may target a wide variety of people, Millennials are currently a common demographic to approach. Know Where Millennials Go for Information. Provide a Bargain.