Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! There’s no way around it—industry conferences and networking events are expensive.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Sales and Marketing Management

OCTOBER 9, 2020

Building deep relationships with companies and individuals who could recommend your services to others because they truly believe in the value you bring to their networks. At this stage, you and your referral partner are just getting to know each other and exploring how you can provide value to each other’s networks. The secret?

Referrals 177

Referrals Company Scale Case Study 177

Smooth Sale

APRIL 26, 2024

When facing this challenge, it’s wise to consider hiring a marketing person who can ask you specific questions to help you identify better name possibilities. Ensure that your marketing and branding programs can encompass the name of your business. Learn to communicate the meaning of the business name in varying ways.

Small Business 101

Small Business Small Business How To Hiring 101

Alice Heiman

NOVEMBER 29, 2022

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. The platform itself is really good at creating a partner ecosystem network. [12:19] 14:22] We do some outbound marketing through social media and, SEO, but of our lead generation comes through channel partners. [15:26]

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. Local events are more than just an entertaining gathering; they’re networking gold mines. Begin networking at your next local event.

Small Business 52

Small Business Small Business Networking Case Study 52

Smooth Sale

OCTOBER 3, 2023

Retreats can include team-building activities, workshops, or meditation sessions to help employees relax and recharge. These programs can include activities like yoga or fitness classes, nutrition workshops, and even mental health support sessions. Kred Connect with top-rated influencers to learn from and grow your networks.

Lead Rank 78

Lead Rank Hiring Motivation Networking 78

Smooth Sale

APRIL 22, 2024

Whether you’re operating out of a chic downtown office or a bustling workshop on the outskirts of town, this insurance isn’t just important—it’s a must. Mastering the art of branding yourself with impact is not just a marketing tool; it’s a strategic move that can significantly boost your business growth.

Insurance 96

Insurance Insurance Real Estate Hiring 96

SalesLoft

SEPTEMBER 1, 2023

Escape the crowds by joining us at the San Francisco Mint, venue of the eighth annual OpsStars Conference , an exceptional learning and networking event uniquely tailored to operations professionals and revenue team members. Networking events are held throughout the day at OpsStars. View the full OpsStars agenda here.

Conference 52

Conference Hiring Networking Face-to-face 52

No More Cold Calling

JUNE 9, 2019

People email colleagues who are right down the hall, text family members even when they’re in the samehousehold, and stare at their phones during networking events because they’re afraid to start conversations with strangers. Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Sales and Marketing Management

MARCH 8, 2019

Typically, in January and February, depending on fiscal calendars, we all see pictures of salespeople in our networks posting party pics from Las Vegas or some other city’s convention center. The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar.

InsideView 223

InsideView Scale Exercises Call-back 223

BuzzBoard

FEBRUARY 15, 2024

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses. Don’t offer a one-size-fits-all solution.

Social Media 52

Social Media Influencer Promotion Media 52

Smooth Sale

APRIL 29, 2024

If you want to take it up an extra notch, consider hosting workshops on topics relevant to your patient’s health. RESOURCES FOR PERSONAL AND BUSINESS GROWTH: Advisorpedia Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.

How To 106

How To Exercises Pharmaceuticals Education 106

Emissary

MARCH 2, 2023

The powerful insights gained from Emissary’s network has already helped generate billions in new and expanded deals across a wide range of verticals. When a sales team subscribes, members use the platform to conveniently access the Emissary advisor network and Emissary library of insights.

Decision Maker 98

Decision Maker Ideal Customer Profile Top of Funnel Networking 98

No More Cold Calling

JUNE 6, 2019

People email colleagues who are right down the hall, text family members even when they’re in the same household, and stare at their phones during networking events because they’re afraid to start conversations with strangers. Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads.

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Increase Sales

JULY 26, 2017

These salespeople and probably some are marketing people spray these sales pitches all over the place through social selling and then pray something will eventually stick. The idea of actually knowing your ideal customer , your target market to the sales leads never enters the minds of these individuals. The Power of Social Selling.

Social Selling 145

Social Selling Direct Mail Retention Facebook 145

Anthony Iannarino

JANUARY 21, 2020

Elite ticket holders attend workshops delivered by Amy Franko, Kenyetta Gordon, Kendra Lee, Jeff Bajorek, Larry Levine, James Muir, Brynne Tillman, and Bernadette McClelland. Jeb Blount, Mark Hunter, Victor Antonio, will also provide workshops. I do something different each year, and I am working on this year’s workshop now.

Conference 104

Conference Outbound Lead Generation Networking 104

Increase Sales

MAY 18, 2015

” For a small business owner this is very true especially with it comes to magnifying one’s marketing message. Our most recent collaboration has resulted in working with the local Small Business Development Center to provide a morning workshop on small business trends within the local community here in Northwest Indiana.

Marketing 70

Marketing Real Estate Small Business Small Business 70

Bernadette McClelland

JANUARY 20, 2018

It’s a question I’ve asked a couple of times in workshops and online, and it’s a question that was triggered by a few ‘posts’ I read, stating that. Networking. And the basics of selling are….? salespeople today don’t execute on the basics. And my response was, what are the basics then? 5. Know your prospects. Solve their problems.

Selling Skills 317

Selling Skills Negotiation Sales Leadership Margin 317

Increase Sales

DECEMBER 7, 2015

Why do small businesses engage in marketing? The answer to this question defines the purpose of marketing. Unfortunately, among many mid size to small business (SMB) owners, sales professionals and even so called marketing experts, fail to answer this question correctly. Many believe marketing is: Paid advertising.

Ideal Customer Profile 70

Ideal Customer Profile Marketing Direct Mail Small Business 70

Babette Ten Haken

JULY 9, 2020

Next, the post-sale pros create their own internal networks of go-to resources. As a result of these internal networks, the client retention folks tee up your client for renewal and retention. Have you developed a network of go-to client retention pros within your organization? It’s about time. Delivered virtually or in-person.

Retention 114

Retention Company Commission Churn 114

Smooth Sale

SEPTEMBER 19, 2023

It’s common for someone to attend countless workshops on inclusive leadership and return to the workplace armed with certificates and tools, yet still need help implementing what they’ve learned. Kred Connect with top-rated influencers to learn from and grow your networks. The result?

Hiring 120

Hiring Lead Rank Conference Lead Scoring 120

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. Maybe if attendees could network , it would be viewed differently (something we’ll touch on later).

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. Marketing professionals who help develop sales enablement content. Networking opportunities, including 1:1 chats, think-tanks, and more. Sales managers.

Conference 105

Conference Sales Enablement Networking B2B 105

BuzzBoard

APRIL 18, 2024

The Importance of Building Credibility with Local Businesses Building credibility with local businesses is critical to the success of any digital marketing agency. In the competitive realm of digital marketing, focusing on building authenticity and trust gives you an edge.

Face-to-face 52

Face-to-face Loyalty Case Study Promotion 52

Allego

DECEMBER 28, 2022

Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. After attending last year, I can tell you: This is the event to attend for anyone in Sales & Marketing leadership!

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

No More Cold Calling

MAY 2, 2019

Perhaps they came from marketing, IT, product development, finance, consulting, or customer success. So, business leaders defer to anything but asking for referrals and spend money on marketing campaigns and cold calling. (Or Most business owners don’t realize that they have a large network they can tap into for referrals.

Small Business 316

Small Business Small Business Referrals Hiring 316

Hubspot Sales

APRIL 13, 2022

Form an SLA with the marketing team. There's no such thing as "enough" leads that marketing could supply to the sales team, and sales would love to close deals every hour if they could. This happens when marketing and sales are moving in lockstep. Grow your network. Expanding your network should be altruistic.

Networking 87

Networking Pipeline Up-Sell Closing 87

Smooth Sale

JUNE 20, 2023

You can achieve this by Creating task forces or cross-functional teams to address specific organizational challenges Encouraging the sharing of resources, expertise, and ideas across departments Facilitating regular interdepartmental meetings or workshops 4. Kred Connect with top-rated influencers to learn from and grow your networks.

Hiring 78

Hiring Influencer Microsoft Promotion 78

Smooth Sale

JUNE 9, 2023

To counter this, consider using digital marketing techniques to increase visibility online: Offer special promotions and discounts to entice customers during periods of bad weather. Offer resources, such as workshops or counseling services, to help employees cope with weather-related stress.

Small Business 78

Small Business Small Business Energy Insurance 78

Increase Sales

MAY 20, 2013

Have you ever attended a business to business networking event and experienced the following? There are plethora of resources from which to learn how not to make a sales pitch especially in a marketing situation. Books abound such as Breakthrough Networking and even in my book Be the Red Jacket I share some tips.

Proposal 137

Proposal Networking Small Business Small Business 137

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Sales Hacker

AUGUST 24, 2022

As sellers, we have the unique opportunity to help others through giving back to charities through the relationships and network we’ve built. As sellers, we have the unique opportunity to help others through giving back to charities through the relationships and network we’ve built. We’re the world’s greatest network builders.

Nonprofit 91

Nonprofit Networking Ideal Customer Profile Scale 91

Nutshell

DECEMBER 5, 2019

Perhaps it’s the rush of meeting new and interesting people during networking sessions , or the opportunity to learn actionable tips during the breakout sessions that will help you level up your game. Maybe it’s the electricity in the air as a highly anticipated keynote speaker fires up the crowd. Unleash 20.

Conference 124

Conference Top of Funnel Networking Hotels 124

Pipeliner

MAY 11, 2021

An essential skill that you need to start making money from your blog is marketing. We’ll dive into how you can monetize your blog, how to learn marketing, and when you should think about monetizing your blog. This is commonly known as affiliate marketing. How to learn marketing for bloggers. . Create or curate products.

Comparison 52

Comparison Google Social Media Commission 52

Adaptive Business Services

MAY 25, 2022

For the past 15 years, I have owned and operated a for-profit B2B networking group. On top of this, I am willing to provide members with a number of free services like a company workshop, help with configuring their LinkedIn profiles, and a free behavioral assessment. How about some examples … . At one time, I had three.

Lead Rank 62

Lead Rank Lead Scoring Ideal Customer Profile Networking 62

Increase Sales

APRIL 6, 2013

I don’t need to learn social media, CRM, marketing, etc. A colleague, Rick Gosser , and I recently put together a series of social media training workshops for small business owners who are newbies, novices or ninjas specific to Facebook. Invest time to learn about marketing especially social media. Share on Facebook.

Social Media 127

Social Media Sales Goal Small Business Small Business 127

The Brooks Group

SEPTEMBER 18, 2018

250,000 Brand New Accounts from Marketing Leads. They can also be internal, such as failure to align your company's marketing strategy with your sales strategy, resulting in poor quality leads. Step 5: Collaborate with Marketing. Sales and marketing alignment is key, and can really give your organization a competitive advantage.

Territories 79

Territories Conference Face-to-face Quota 79