Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Pipeliner

MARCH 30, 2023

The unfortunate thing is that most of these traders end up losing a considerable amount if not all of what they’ve invested into the market. Luckily for these and investors and for you, there are some credible sources which you can use to understand the market and make money using.

Research 52

Research Analysis Retail Twitter 52

Hubspot Sales

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Like any new tech, you need to dive in and research. Give ChatGPT the right information for maximum impact.

Tools 104

Tools Sales Tools Scale Lead Rank 104

SBI Growth

OCTOBER 24, 2013

The Sales Manager position is the fulcrum between sales leadership strategy and sales force execution. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. At no cost, an expert from SBI will present the full research findings. You will have access to guides, templates and tools.

Hiring 292

Hiring Positioning Sales Management Compensation 292

BuzzBoard

MAY 31, 2024

Exploring Strategies to Find Clients From Local Businesses Through Efficient Email Marketing Finding local business clients through effective email marketing is a challenge that many digital marketing agencies face. Consider using email automation tools to manage follow-ups without becoming overwhelming or spammy.

Email Marketing 52

Email Marketing Marketing Campaigns Face-to-face 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Here, we’ll explore the role of BDRs, the pros and cons, and best practices to utilize them effectively: The Role of BDRs Typically, BDR is an entry-level position in larger, more complex sales organizations.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Nutshell

JUNE 6, 2019

Your goal as an effective salesperson is to position yourself as a trusted advisor rather than a seller. Getting to know your potential buyers is a huge factor in bridging that gap, and the best way to accomplish that is by doing personal research on each prospect before you reach out to them. Tools for researching companies: Google.

Research 95

Research Tools Prospecting Buyer 95

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 109

Tools Ideal Customer Profile Prospecting Intent Data 109

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Your Marketing Automation System.

Research 128

Research Prospecting Face-to-face Twitter 128

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Hubspot Sales

NOVEMBER 1, 2018

But how can you ensure your marketing efforts are aligned with the brand? This is where the positioning statement comes to the rescue. Its purpose is to be a guide for evaluating whether decisions about strategy, marketing campaigns, product design, etc. What is a positioning statement? are in line with your brand.

Positioning 141

Positioning Examples Apparel Consumer 141

BuzzBoard

JUNE 6, 2024

Understanding the Importance of Personalization Strategies for Digital Marketing Agency Client Acquisition Acquiring new clients is a fundamental challenge for any digital marketing agency. Personalized marketing utilizes individual targeting methods that can significantly boost ROI and drive business growth.

Strategy 52

Strategy Marketing Small Business Small Business 52

Zoominfo

MARCH 6, 2024

Senior leadership positions that focus on AI are an important proxy for overall AI strategy in a company. Data from ZoomInfo’s Scoops, which supported this analysis, consists of a range of actionable insights and topics that can be leveraged to help go-to-market teams improve workflows and increase revenue.

Hiring 130

Hiring Engineering Analysis Margin 130

Sales and Marketing Management

DECEMBER 7, 2020

And with nearly all purchase decisions beginning online, positive brand recognition is a linchpin to success. Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. Or are their tools fairly basic?

Research 113

Research Prospecting Face-to-face Remedy 113

Emissary

JANUARY 5, 2022

For backend IT technology providers, the post-pandemic economy has opened up opportunities in the P&C insurance vertical market. To position your products for success, shape your sales strategy around a nuanced understanding of the pressures driving these companies and the cultural or technical challenges they face.

Insurance 52

Insurance Insurance Positioning Face-to-face 52

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. Or are their tools fairly basic?

Research 100

Research Prospecting Face-to-face Remedy 100

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Lead411

FEBRUARY 26, 2020

Creating a repeatable and more importantly successful pipeline with viable prospects is one of the most gratifying and (at times) daunting tasks for both sales and marketing professionals. Equally gratifying and daunting is finding the right tools to take the time to research and implement.

Pipeline 117

Pipeline Tools Research Positioning 117

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Line up Your Strategies with Customers’ Business Goals: Use SaaS Tools to Build, Track, and Manage. Start by doing the usual.

Strategy 105

Strategy Marketing Education Small Business 105

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

SBI Growth

NOVEMBER 9, 2013

A customized sales process is an excellent tool. These tools help to anticipate buyer trends and keep pace with the buyer. You can access the guide when you sign-up for SBI’s Sales & Marketing Research Review. Discover insights and market trends from SBI’s research in 2013.

Buyer Persona 307

Buyer Persona Buyer Tools Trends 307

Sales and Marketing Management

DECEMBER 19, 2019

Author: Samuel Benson You have started a small business, but you need to market your goods, to do this you have to become a better marketer. This includes the way we market our goods. So, we need to bring this change into our marketing concept. Get creative with your marketing campaigns. Be creative. Sell value.

Marketing 177

Marketing Campaigns Facebook Competition 177

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Steven Rosen

JANUARY 15, 2024

Providing tools and resources for coaching and investing in sales leaders’ development is crucial to success. Keith tackled this challenge by bringing data and highlighting the changing market trends. He also highlighted the importance of reflection and thorough research before making major changes.

Sales Leadership 268

Sales Leadership Coaching Resources Pivotal 268

BuzzBoard

JUNE 6, 2024

Comprehend the Importance and Impact Top Talent Has on the Success of a Digital Marketing Agency The digital economy is constantly evolving, necessitating digital marketing agencies’ ability to adapt and innovate to cater to small businesses’ urgent needs. So how do you recruit top talent for your digital marketing agency?

Hiring 52

Hiring Marketing How To Small Business 52

Janek Performance Group

OCTOBER 4, 2022

For sales teams and individual sales reps, this can be a great way to expand your audience and position yourself as the subject matter expert. I see this as an effective social selling tool in three areas. I can hear the marketing department wondering, “Do we want our sales reps posting directly as the company?”

Ideal Customer Profile 62

Ideal Customer Profile LinkedIn Tools Distribution 62

SalesFuel

APRIL 2, 2024

of BDR professionals received a quota increase, reports 6sense research. Innovative Ways to Maximize Productivity For BDRs The latest research shows BDR team members are working both outbound and inbound leads. Recent research, including our own , points to changed buyer behavior in the B2B process. In 2024, 39.3%

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. What’s the secret behind free digital marketing audits?

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

criteria for success

JANUARY 31, 2022

Nikki Nash is the CEO of Market Your Genius , equipping entrepreneurs with the tools and resources they need to build and profit from their expertise. She’s also the author of Market Your Genius , which was published last fall, and hosts the Market Your Genius podcast. . Research (Read). Contribute. Association.

Marketing 98

Marketing Guidelines Social Media Twitter 98

BuzzBoard

APRIL 15, 2024

Understanding the Power of Email Marketing in Winning Local Business Contracts Email marketing is a powerful tool for digital marketing agencies seeking to secure local business contracts. Employing the right email marketing strategies can provide a formidable edge over competitors.

Email Marketing 52

Email Marketing Marketing How To Commence 52

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. A study found that a staggering 82% of consumers feel more positive about a company because of it. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Look at Hootsuite, the social media marketing platform.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52