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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies use webinars to educate prospects, showcase their expertise and get leads. Webinars can be hosted on a company’s website or on a third-party site such as Zoho, GoToMeeting or Zoom. The focus of the Webinar is using OneDrive for business. Follow him on Twitter at @ryanscottgould.

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I Don’t Know You, so Don’t Ask Me for a Referral

No More Cold Calling

People only refer people they know and trust. I will only refer you if I know you and trust you to take care of my contact as I would. He writes: A few years back I moderated a webinar for a San Francisco B2B media company called Tippit, now Ziff-Davis B2B Focus. I never give my card to that guy, because he’s all about himself.

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

Twitter followers. These types of metrics are often referred to as engagement metrics. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? Examples of marketing vanity metrics include: Page views.

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LinkedIn Contacts: The Next (R)evolution

Fill the Funnel

Join Us For a Webinar to Learn More about LinkedIn Contacts. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/378315953. Instead we should focus on staying top of mind with the people who already know, like and trust us and are willing to refer us. gotomeeting.com/register/378315953. All Rights Reserved.

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The Pipeline ? Cold Calling: The Warrior Delusion

The Pipeline

Stored in Attitude , Business Acumen , Cold calling , Guest Post , Proactive , Prospecting , Sales Success , Webinar , execution. It was about having successful conversations with people that could make a decision or refer me to someone who could. This comment was originally posted on Twitter. Cold Calling: The Warrior Delusion.

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Prospecting Methods to Bring Your Buyers Back from the Dark Side

Vengreso

Use InMail, email, text, Twitter, or any other form of contact that the buyer will engage on. In the example Bernie references above, the buyer is very appreciative and lets him know he is interested, just busy. It’s not too late to sign up for the 4 Steps to Digital Selling Success Webinar Series.

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3 Reasons Sales Teams Should Never Ask for Referrals on LinkedIn

No More Cold Calling

Did they read one of my blog posts, watch one of my videos, listen to me on a podcast or webinar, hear me speak at an event, or read my book? When you refer someone, your reputation is on the line. They’re jeopardizing their relationships by assuming people will even want to refer them. Here’s why: Referrals are very personal.

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