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The New York Times' Misleading Article on Assessments and Their Use Cases

Understanding the Sales Force

I'm not usually late but I'm really late on this topic! Back in September The New York Times, which is often accused of publishing fake news, published an interesting article comparing personality tests to astrology.

Report 351
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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

Intent data can be collected from a variety of sources across the web, including review sites, news articles, and product research. Intent data can also show an increase in activity on certain topics that may indicate risk at a top account, such as topics related to severance pay options or layoffs. The best part?

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How Your Salespeople Measure Up in the 21 Most Crucial Sales Competencies for Modern Selling

Understanding the Sales Force

Today those articles would qualify as fake news. Speaking of the difference between fake news and real sales science, the next topic downright amazes me and should amaze you too. My rebuttals to those articles, many of which can be found here , are always based on science.

Up-Sell 311
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Selling Value - Everything You Always Wanted to Know

Understanding the Sales Force

Some news stories just don''t go away. They remain in the news more because the media continues to milk these stories than readers demand to know more. They remain in the news more because the writers are attempting to sell their own services that happen to support those topics more than readers demanding to read more about it.

Lead Rank 299
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Business Interest in COVID-19 Screening Rises Faster than Testing

Zoominfo

As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies.

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Will You Humanize Your Effort for A Better Tomorrow?

Smooth Sale

My Story As the news continues to deteriorate regarding war and all its ill effects, the term humanology is becoming more prevalent. The International Congress provided global panel speakers on topics associated with humanology, to which I participated. Invite people to join you and spread news about the effort.

Lead Rank 106
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Referral Selling Insights: Q1 Roundup

No More Cold Calling

It’s a way to learn about short, fun, and insightful topics. Think of it like watching the news. I’ll cover a different sales topic each month to help you get comfortable asking clients for referrals. That’s why I’ve introduced Back in the Black , my monthly sales TV show on the Sales Experts Channel!

Referrals 371