PowerViews with Tony Zambito: Buyer Predictability
Pointclear
MAY 7, 2013
In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. My guest today is Tony Zambito. Understand the Buyer''s Backstory.
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