What is a CRM model?
Zendesk Sell
AUGUST 27, 2019
Developed by Peppers and Rogers in 2004, the IDIC model is made up of four actions to strengthen personal relationships, from prospects to customers. Also known as CPA, this step helps you identify your most valuable customers. whitepapers, blog posts, and reports) to send to these customers. How it works: [ Source ].
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