Want Better Lead Generation? Get Marketing & Sales in Line
DiscoverOrg Sales
JUNE 8, 2017
I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. A final segment of firms have marketing only focus on “behind-the-scenes” activity, such as providing behavioral prospect intel to Sales or creating content that Sales can distribute on a one-on-one basis.
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