Remove 2006 Remove Channels Remove Guarantee Remove Sales Goal
article thumbnail

6 Mistakes to Avoid in Your Inbound Lead Follow-Up

Sales Hacker

Although an inbound lead generation strategy isn’t new news (Hubspot’s co-founder and CEO, Brian Halligan, coined the term over a decade ago in 2006), this prospect-initiated approach has blurred the lines between sales and marketing. Goals of Sales: These are Salesgoals for inbound that Marketing can, and should, be helping with.

Follow-up 132
article thumbnail

15 best cold calling books to take your sales team to new levels

Close.io

Overall it’s a great resource to learn successful prospecting across multiple channels. Who should read this : Good for newbies in the world of sales. Why salespeople need this book : It provides a comprehensive selling framework for new sales reps in five sections. Author : Brian Tracy Published : July 18, 2006.