A Conversation With Eric Pratt: Why Sales Playbooks are a Necessary Complement to Inbound Marketing Plans
Costello
NOVEMBER 15, 2018
For Eric Pratt, more than thirteen years in the sales and marketing industry taught him a few things about how these teams can work together. This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. How can sales enablement complement inbound marketing efforts?
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