No More Quotas, No More Commission: Sales Without SDRs
Sales Hacker
FEBRUARY 1, 2022
Nelson Gilliat: The predictable revenue model is a B2B marketing and sales playbook from the early 2000s that Aaron Ross popularized in his 2011 book called The Predictable Revenue Model. Essentially it was based on his time at Salesforce. The latest figures show that the majority of SDRs are missing quota , struggling.
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