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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

Pointclear

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. So they began to sell follow-up as a tool to mix with mail. The marketing word of the year is Nurture.