LeadBoxer

MARCH 28, 2021

Properly Segment Content. We learned in 2015 that Millennials are now considered the largest generation in the workforce, passing Boomers. So, what’s the best forward-thinking approach to increase engagement with Millennials and create more leads? Properly Segment Content. Complete a Marketplace Analysis.

Strategy 98

Strategy Customer Demographics Analysis 98

Pointclear

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 & part 2.).

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

MAY 7, 2015

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. Thus, the strategy for effectively engaging and nurturing that segment is set well before the campaigns are even launched for maximum effectiveness.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100