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Customer Engagement Strategies for Millennials

LeadBoxer

Properly Segment Content. We learned in 2015 that Millennials are now considered the largest generation in the workforce, passing Boomers. So, what’s the best forward-thinking approach to increase engagement with Millennials and create more leads? Properly Segment Content. Complete a Marketplace Analysis.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

Pointclear

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 & part 2.).