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B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

JUNE 12, 2019

Tailor Marketing to Different Buyer Personas Your business should have at least one buyer persona so that you know exactly how to structure your marketing and lead generation efforts. A white paper from Cisco states that internet video traffic made up 69% of all global consumer internet traffic in 2017.

Paid Content 71
Paid Content Lead Generation Lead Rank Lead Scoring 71
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How to Implement a Sales Process: The Complete Guide

Nutshell

MAY 29, 2018

Putting more effort into defining your buyer personas and focusing the messaging on your website and in your advertisements can help address this problem. Insufficient lead nurturing: According to a 2017 LinkedIn study , B2B decision makers read an average of ten pieces of content before making a purchase.

Sales Process 82
Sales Process Top of Funnel How To Pipeline 82
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