6 Steps to Improve Your Go-To-Market Maturity
Sales and Marketing Management
MAY 14, 2018
Approximately one-third (31 percent) considered their company to be at the "Aligned" stage, which indicates an ability to have marketing work well with sales, focus on the right campaigns, and standardize on one set of data. You’re likely familiar with SiriusDecisions’ Demand Waterfall, a decade-old concept.
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