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Responding to the Digital Sales Shift

Sales and Marketing Management

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Andres Lares, managing partner at Shapiro Negotiations Institute, agrees that virtual sales calls require more extensive pre-call planning so reps can be on point.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Andres Lares, managing partner at Shapiro Negotiations Institute, agrees that virtual sales calls require more extensive pre-call planning so reps can be on point.