6 steps to get sales and marketing working on the same team
OnePageCRM
MARCH 2, 2017
Marketing and sales need to agree the criteria for what defines a Marketing Qualified Lead (MQL) versus a Sales Qualified Lead (SQL). Only 44% of companies have formally agreed on the definition of a qualified lead between sales and marketing. A sales qualified lead is one considered as being of high potential to convert.
48 
Let's personalize your content