Deploy the Marketing Team: How ABM Can Take Sales to the Next Level
Sales Hacker
JANUARY 6, 2021
What is Account-Based Marketing (ABM)? Account-based marketing is a new take on the traditional sales funnel. Here’s a look at some of the best channels for account-based marketing: Cold calling. Email marketing. Every single channel can be put to use in an ABM program — and they should be.
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