The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
DiscoverOrg Sales
FEBRUARY 13, 2019
A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database? A full third (32%) of Sales and Marketing pros responded that their data was siloed. When both teams have access to the same deep data, they can speak the same language. Seniority level. Industries. Employee count.
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