The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
DiscoverOrg Sales
FEBRUARY 13, 2019
Sales and Marketing may have different data needs, but there’s a lot of overlap. A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database? A full third (32%) of Sales and Marketing pros responded that their data was siloed. Seniority level. Industries. Employee count.
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