Inbound or outbound sales—which one should you focus on?
Close.io
OCTOBER 28, 2019
Would they search, “best invoicing software for freelancers,” read the first article on Google, and buy the software recommended in the post? That’s one example of a path created by an inbound sales strategy. When we released our CRM, we knew that we couldn’t just be doing outbound sales to sell CRM software.
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