2020 Demand Generation Incentive Resources 
Zoominfo
OCTOBER 13, 2021
At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.
Sales Hacker
DECEMBER 8, 2017
Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. By 2020, 70% of sales teams will be using analytics to understand their customers. Focus time, budget, and other resources on fostering customer relationships, support, and retention.
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