Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
Sales Hacker
AUGUST 16, 2019
And it’s why customer insights, revenue operations, and a platform approach are critical. B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” Customer insights. Transparency. Timing . …
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