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18 essential sales KPIs: What to measure and how to track everything

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Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. Revenue on advertising spend. What you’re selling will determine how you approach your entire sales process and picking the KPIs that will keep you on track. As always, context is king.