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Sales Leads – How to Tame a Unicorn

Cience

Here are the conditions: You have a biotechnology company that produces a unique product enabling faster DNA sequencing. And if you add a pretty picture, you’ll get an appealing… advertisement. A business-to-business conversation should by no means look like an advertisement or your website content. No sales intelligence.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

Here are the conditions: You have a biotechnology company that produces a unique product enabling faster DNA sequencing. And if you add a pretty picture, you’ll get an appealing… advertisement. A business-to-business conversation should by no means look like an advertisement or your website content. No sales intelligence.