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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas).

Account Based Marketing 100
Account Based Marketing Lead Generation Lead Rank Account 100
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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

JUNE 5, 2020

30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation. Lead nurturing plays an essential role in high converting sales processes. Spending time on leads that are qualified (i.e.,

Lead Nurturing 80
Lead Nurturing Sales Qualified Lead Lead Rank Lead Scoring 80
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