article thumbnail

A Guide on Lead Nurturing

Salesmate

Moreover, nurtured leads experience a 23% shorter sales cycle (source – Market2Lead ). A customer can come across your company website or page through any medium; a blog, advertisement, referral, or a marketing email. Implement multi-channel lead nurturing tactics. Analyze and optimize.

article thumbnail

A Guide on Lead Nurturing

Salesmate

Moreover, nurtured leads experience a 23% shorter sales cycle (source – Market2Lead ). A customer can come across your company website or page through any medium; a blog, advertisement, referral, or a marketing email. Implement multi-channel lead nurturing tactics. Analyze and optimize.