Advertising Coaching Google Analytics Prospecting 
Mindtickle
AUGUST 24, 2022
This measurement is similar to win rate but only measures the rate of closed deals where your prospects (those who are in the opportunity stage) are also considered to be in a deal with a competitor. When you do get the information from your prospects, track it in a spreadsheet or on your sales platform. Competitive win rate (direct).
Sales Hacker
JUNE 11, 2020
Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. Prospecting is something every sales organization needs to master. And yet, while many sales teams celebrate closing deals , very few spend time defining, experimenting, and executing on a quality prospecting strategy.
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